Welcome and Intro Speech

Customer Advocacy: Your Competitive Advantage

Join this session for an overview on the power of customer advocacy and why it matters more than ever to organizations in this age of digital and social dominance. Learn the framework for discovering, nurturing and mobilizing your brand advocates and hear how Quickbase utilized this framework to harness the collective power and influence of its customers to drive their business forward.

Pricing and Growth Lessons from 8,452 Subscription Companies

The subscription economy has changed dramatically as competition increases, costs go up, and the expectations of customers continue to skyrocket. The shift means you need to utilize a new framework to approaching growth, particularly one that ironically doesn't rely on purely acquiring new customers. In this session, you'll receive benchmarks on what's happening in the market from over 8k subscription companies, as well as the framework to overcome these new market challenges.

Organic User Acquisition: Tactical Ways to Grow Your User Base

Build a content & organic strategy focused on business results, not just traffic. Include user journey mapping, content architecture and promotion, and conversion optimization.

6 Growth Hacks to Optimize Every Stage of your Customer Journey

Fulfillment of 20 New GDPR Risks. Are They Happening?

Once the GDPR dust is settled, we should ask ourselves: Are there any new risks that can potentially impact our business? What other GDPR issues are evolving and becoming the new reality?

You're Not as Customer-Centric as You Think You Are

Discover how you're stunting your company's growth and how to fix it using a 7-step customer experience mapping process.

Leveraging Customer Reviews in your Marketing Programs

Today's buyers are overwhelmed with the endless list of solutions that could, but don't always, fit their business needs. So how can buyers cut through all the information to identify a reputable and trustworthy company? Customer reviews are key to establishing credibility among prospects. Your potential customers are eager to know what their experiences will be like after they buy your product. Your current customers are already sharing this information - now learn how you can use it to your advantage.