Avangate Digital Commerce for Software Companies

Avangate can help!

Beat the Competition to Market

In software, today's hot feature can quickly become tomorrow's old news. Staying ahead of the competition means being able to launch new ideas and products on the market's - not IT's - timetable. Avangate's self-service controls allow you to easily create and experiment with new pricing, plans and models, to quickly find the right combination for any customer, touchpoint and market.

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Software companies can start selling in minutes

Get Maximum Value from Every Customer Relationship

First sale is just the beginning of a commerce relationship. Avangate's all-in-one commerce service lets you manage the commerce experience across every stage of the digital lifecycle. With advanced controls for commerce, marketing and merchandising, you can enable self and assisted servicing for upgrades, upsells and discounts, establish revenue recovery, and deliver the right model to the right market from any touchpoint - maximizing the value of each customer.

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Embrace global commerce with multiple methods of payment

Sell Instantly in More Than 180 Countries

The complexities of conducting business in multiple jurisdictions are enough to overwhelm any company. With a presence in practically every global market, Avangate has the prebuilt payments, merchant and tax relationships you need to act and sell locally in more than 180 countries around the world, allowing you all of the advantages of a global company, without any of the risk or underwriting expenses.

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Handle subscription management

Make the Leap to Recurring Revenues

Customer preferences are changing and quickly expanding to pay-as-you-go models. Software companies will need to add subscriptions and metered plans into their mix to keep up with the growing need of consumers to control how they use and pay for digital products and services. Avangate's flexible platform supports the use of multiple models, giving you the ability to simultaneously manage licenses, subscriptions and renewals -- and make the transition to the recurring model without interruption to current revenues

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Forrester's study of the Avangate platform provides a useful framework for evaluating the right commerce solution, including identifying your needs and analyzing the potential benefits from the platform.

Case Study

Bitdefender is leveraging the Avangate Digital Commerce platform to sell on-premise and SaaS end-point security solutions, via any channel, implement flexible pricing, penetrate new markets on a global level.


Learn the best pricing strategies for software, IoT and digital goods, understand new pricing and licensing models, and find out more on the evolving role of software in a digital business.

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