About Us

Avangate at
a Glance

Avangate is the leading digital commerce solution trusted by software and online services companies to grow their businesses globally. Specifically designed for the services economy, Avangate's scalable and comprehensive solutions include a full-featured, modular and secure eCommerce platform, a flexible subscription billing engine, a channel partner order and revenue management solution, integrated global payments, as well as a constantly expanding worldwide digital affiliate network.

About Avangate

Leading Cloud Commerce Provider

Founded in 2006, Avangate is headquartered in Amsterdam, The Netherlands. We are the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their eCommerce business worldwide through any channel, any model.

Avangate's market-proven eCommerce business solution enables software companies to rapidly embrace industry shifts, reach customers effectively, and adopt new business models with a view to optimizing profitable revenue across online and offline channels.

Avangate has a global reach by being present in key regions:

North America

Corporate: Redwood Shores, CA

Western Europe

HQ: Amsterdam, The Netherlands

Eastern Europe

Development, Marketing & Support: Bucharest, RO

APAC

Sales Support

Avangate Vision, Mission, Values

Avangate will be the #1 commerce (eCommerce + billing + distribution) provider in the world for the software and online services markets.

Our Values are:

  • People make us who we are and it is only natural that we encourage teamwork, involvement, responsibility and mutual respect;
  • Excellence is a value that inspires us to deliver high quality work externally as well as internally and to constantly improve our knowledge;
  • We reward creativity, initiative and promote innovation, as this is a powerful engine moving us forward;
  • Customer delight is really the ultimate test of all our efforts and measure of success. Clients and partners appreciate our effectiveness, flexibility, integrity and transparency.

Our story

History of Innovation

Avangate was founded in 2006 as part of the GECAD family of companies. Since its founding, Avangate has become a solid presence on the international market for digital commerce, enabling companies to accelerate online sales through any channel, any model and any market. In Oct 2013 Francisco Partners acquired Avangate. Francisco Partners is a leading global private equity firm focused exclusively on investments in technology and technology-enabled services businesses.

Avangate Milestones

AvangateĀ® eCommerce solution is launched, designed to support software vendors increase revenue via the online channel

Avangate opens North America Sales office in San Francisco, CA

Avangate services are PCI DSS Level 1 certified (Payment Card Industry Data Security Standard).

3TS Cisco Growth Fund Investment in Avangate

Winner of the CODiE Awards - Best eCommerce and Billing Platform

2005

2007

2009

2011

2013

2006

2008

2010

2012

The Avangate Company has been founded in May 2006, having the Headquarters in The Netherlands

Avangate.com site goes Russian and Chinese

Ordering interface in 20+ languages, accepting more than 20 payment methods and tens of billing currencies

Avangate Wins Red Herring Top 100 Europe Award for Most Innovative Companies

Avangate's Vision of Customer Centric Commerce gets a major capital infusion from Francisco Partners

Our Story

History of Innovation

Avangate was founded in 2006 as part of the GECAD family of companies. Since its founding, Avangate has become a solid presence on the international market for digital commerce, enabling companies to accelerate online sales through any channel, any model and any market. In Oct 2013 Francisco Partners acquired Avangate. Francisco Partners is a leading global private equity firm focused exclusively on investments in technology and technology-enabled services businesses.

Avangate Milestones

2006

The Avangate Company has been founded in May 2006, having the Headquarters in The Netherlands

2008

Avangate.com site goes Russian and Chinese

2010

Ordering interface in 20+ languages, accepting more than 20 payment methods and tens of billing currencies

2012

Avangate Wins Red Herring Top 100 Europe Award for Most Innovative Companies

2005

AvangateĀ® eCommerce solution is launched, designed to support software vendors increase revenue via the online channel

2007

Avangate opens North America Sales office in San Francisco, CA

2009

Avangate services are PCI DSS Level 1 certified (Payment Card Industry Data Security Standard).

2011

3TS Cisco Growth Fund Investment in Avangate

2013

Winner of the CODiE Awards - Best eCommerce and Billing Platform

Avangate's Vision of Customer Centric Commerce gets a major capital infusion from Francisco Partners

Avangate Team

Meet the Avangate Management

Our core values guided us to always deliver exceptional results to our clients and community. We're a sincere company with a straightforward vision, hard at work helping software and SaaS companies get the most out of their businesses.

We've had an amazing journey coming to where we are today and now feel confident that we can provide you professional and effective solutions to cover all your business needs, so that your only concern is to grow.

That being said, we present you the faces and places that make Avangate tick.

Carl Theobald

President & CEO

Jeff Hodges

Chief Financial Officer

Carmen Sebe

Chief Operating Officer

Joseph G. Brown

SVP, Worldwide Sales

Michael Ni

CMO/SVP Marketing and Products

Cristian Badea

Chief Information Officer

Adriana Iordan

Chief Product Evangelist

Heads of Regional Offices

Brian Stewart

VP, North America Sales

Matthijs Koorn

VP, Western Europe Sales

Laurentiu Ghenciu

VP, EMEA Sales

Andy Tung

VP, APAC Sales

Awards

Avangate Awards

Software, Saas and online services companies need a global partner that keeps them ahead of today's challenging market, helping to increase revenue and grow their business online.

Avangate's successful accomplishment of this role has been recognized through prestigious industry awards including:

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