The Avangate Team

Avangate Team

Meet the Avangate Management

Our core values guided us to always deliver exceptional results to our clients and community. We're a sincere company with a straightforward vision, hard at work helping software and SaaS companies get the most out of their businesses.

We've had an amazing journey coming to where we are today and now feel confident that we can provide you professional and effective solutions to cover all your business needs, so that your only concern is to grow.

That being said, we present you the faces and places that make Avangate tick.

Carl Theobald

President & CEO


Jeff Hodges

Chief Financial Officer

Carl Theobald is a seasoned technology executive with a proven track record of building high-performance organizations and bringing world-class products and services to market.

Prior to joining Avangate in 2011, Carl served as SVP at Serena Software, one of the largest independent software companies in the Application Lifecycle Management market. Running more than half the company, Carl was responsible for all of Serena's products and services - including launching Serena's first ever SaaS based solutions.

Carl has also held multiple executive roles at Oracle including running Oracle's Sales, Marketing and eCommerce products division.

Throughout his career, Carl has also helped to build multiple venture-backed companies, including RubiconSoft, a company he co-founded to provide better visibility into demand for the manufacturing industry.

Carl received an MS in Engineering-Economic Systems from Stanford University and a BS in Electrical Engineering from Princeton University, where he graduated Summa Cum Laude. Carl is passionate about playing the piano and music composition, receiving the "Most Outstanding Musician Award" from the New England Conservatory.
Prior to joining Avangate as CFO, Jeff served as CFO of Official Payments Holdings (NASDAQ:OPAY, f/k/a Tier Technologies), a leading payments processing company. Prior to joining Tier Technologies, Jeff served at Firethorn Holdings (acquired by Qualcomm) as CFO from 2006 to June 2011 and was responsible for overseeing all treasury, budgeting, financial and accounting management, investor relations, internal and external reporting, internal audit, tax and administrative functions.

Prior to Firethorn, he served as CFO and corporate secretary for PRESolutions, a leading provider of prepaid transaction processing solutions that was acquired by InComm in 2006. Jeff also served as CFO and corporate secretary of nFront, an online banking and bill payment start up that went public in June of 1999 and was subsequently acquired by Digital Insight (now Intuit Financial Services). Previously, he served as vice president and controller of Powertel, a cellular phone company that is now a part of T-Mobile.

Jeff was a finalist in the 2008 Atlanta Business Chronicle CFO of the Year Awards. He is a certified public accountant in Georgia and earned a BS in accounting from Auburn University.

Carmen Sebe

Chief Operating Officer


Joseph G. Brown

SVP, Worldwide Sales

Carmen Sebe is Avangate's Chief Operating Officer and is responsible for world-wide development and production operations. In this role, Carmen focuses on scaling operations to meet Avangate's international expansion.

Prior to assuming the COO position, Carmen led Avangate as CEO from 2006 until 2011, taking the company from early start-up to growth and profit. She was also part of the core management team who secured the first round of investment from the 3TS Cisco Growth Fund in March 2011. While heading Avangate, Carmen restructured management, systems and business operations, leading to a significant increase in performance, resource management and quality of service.

Carmen has been involved in the IT industry since 1996 and started her management career with software vendor RAV, driving the company's online sales strategy and developing a global partner distribution channel. Throughout her career, she has led several other companies, including GECAD ePayment, undisputed leader on the Romanian eCommerce market, which was acquired by Alegra to be part of the Naspers Group, in 2010.

Carmen has a BS in Engineering from the Politehnica University of Bucharest and a Diploma in Management from the Open University in the UK.
With over 30 years of general management experience in technology companies ranging from start-ups to Fortune 1000 companies, Joseph G. Brown has led sales and marketing organizations around the world - in Africa, Europe, Americas and in Asia.

Prior to joining Avangate in May 2011, Joseph served as the General Manager of RightNow's EMEA operation, where he directed RightNow's success in a number of vertical markets including the Telecommunication, Travel & Entertainment, Consumer Product Goods and the Retail markets. He has also held executive positions at other leading technology vendors including President of Séance Software, President & CEO of Edify Corporation and Senior VP of Worldwide Field Operations at Auspex Systems, Inc.

Joseph received his MBL from the University of South Africa and his B.Comm from the University of Witwatersrand. He is passionate about golf and has played at many of the leading courses around the world. During the winter time, Joseph and his wife Elizabeth can be seen at Stanford University's Football and Basketball programs.

Michael Ni

CMO/SVP Marketing and Products


Cristian Badea

Chief Information Officer

Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael's business experience spans across software, telecommunications, consumer packaged goods and digital media.

Prior to joining Avangate, Michael served as VP Products at Amdocs, where he drove the definition and development of next generation customer management, retail and commerce applications. In addition, he has held executive positions at leading CRM/ERP vendors, technology startups, and in strategy consulting. These roles include GM/Managing Director at MyWire, a venture-backed new media company; VP of Product at Oracle / PeopleSoft, where he drove the definition and development of the "Fusion" next-generation applications platform; VP of Product and Operations at venture-funded OnePage, Inc. (acquired by Sybase, Inc.) as well as Marketing Strategy Consultant at PriceWaterhouseCoopers.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.
A founding member of Avangate, Cristian Badea has had a major impact over the company's strategic direction and progress over the years. He understands new trends in technology and how to successfully and efficiently align IT to business goals.

Cristian has a well rounded insight into the software industry, being a developer himself. At the same time, his expertise spans technical, financial and business areas. At Avangate, he is leading multi-departmental projects addressing solution functionality and innovation, scalability, security and efficient resource planning. An outspoken person, Cristian is a mentor and friend to colleagues and partners.

Adriana Iordan

Chief Product Evangelist

Adriana is currently managing several divisions at Avangate: Affiliate Network, UX Design/ Development and Product Management and works closely with marketing, development, sales and customer care teams to deliver projects that support both company goals and client needs.

Adriana joined Avangate from Ipsos Interactive Europe in 2006 as Web Marketing Manager and in this role she has increased Avangate's online visibility and brand recognition, introduced new web marketing products and has taken the Affiliate network from birth to maturity.

With over 8 years' experience in eCommerce & online marketing strategy and planning, user experience, conversion rate analysis and product marketing applied to the software industry, Adriana also served a two year term on the Board Directors of the Association of Software Professionals until 2010.

Heads of Regional Offices

Brian Stewart

VP, North America Sales


Matthijs Koorn

VP, Western Europe Sales

Brian Stewart brings over a decade of sales experience to Avangate and a proven track record of over achievement and success helping his customers grow their online sales. With a deep understanding of the high growth SMB market, Brian leverages his sales leadership and business development skills to drive the company's growth in North America.

Prior to joining Avangate, Brian expanded his sales depth and breadth by heading the North American Mid-Market Sales team for Digital River. Brian also worked as a Business Development Manager at Global Collect, and established his career while employed by VeriSign from 2000 to 2008, where he led his sales organization as both a manager and individual contributor.

A graduate of California Polytechnic State University at San Luis Obispo and a Scholar athlete, Brian holds a Bachelor of Science in I.T. As a person who is committed to both professional and personal growth, he is a member of several technology and ecommerce groups focused on enlightening thought and networking opportunities.
Matthijs Koorn brings 20+ years of Sales and Sales Management experience and proven ability to lead high performing sales teams in a variety of industries. Prior to joining Avangate, he spent over 6 years in the payments industry, most recently with Europe's largest card acquirer WorldPay, building the European Sales team for eCommerce.

He has also worked as an independent advisor on Business Development and Sales for a number of years and prior to that was at MasterCard, where he drove complex projects such as SEPA compliance for one of the financial services corporation's major European clients. Matthijs was also a part of the sales organization of Gartner, the world's largest information technology research and advisory company.

Matthijs has a degree in International Business Studies from the European Business School in London and is bi-lingual English/Dutch and speaks fluent German. He currently lives in The Hague with his wife Caroline and three sons.

Laurentiu Ghenciu

VP, EMEA Sales


Andy Tung

VP, APAC Sales

Laurentiu has a world-class experience in digital eCommerce, SaaS and marketing, with a proven record of success in the software industry. He is also empowered with a global expertise in cross-border partnerships development, strategically integrating channel sales development and online sales consulting.

Previously the Area Sales Manager at Avira, he implemented successful and targeted strategies for the channel distribution of the company security products. He developed the International Business in the Western and Northern Europe, but also in all Africa.

In 2006, when he became an Account Executive at Avangate, he started to develop the business on the international markets with a visionary approach, paying attention to details and constantly contributing at the company revenue growth as well as its product development.

Since October 2007, as VP of Global Sales, he has been establishing key business development strategies for Avangate, establishing the world-wide sales force across Europe, Russia, China and North America. Now Laurentiu focuses on the European sales team and he personally handles the company's large corporate accounts.

As many business partners say, he really understands the software business and his result-oriented attitude architects the overall positive evolution of Avangate.
Andy Tung is a senior eCommerce sales consultant with extensive technology and business knowledge.

Tung brings many years of experience in the software industry. His background in eCommerce for medium/high and enterprise software businesses makes his consulting contributions invaluable to our clients.

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