Articles, Interviews, Newsletters, Tips

Resources & Tools

Whether it's news you're looking for or an expert's advice on how to accelerate your software, SaaS and Online Services business, you've come to the right place. Find expert guidance in our latest articles, webinars and conversations with key industry leaders.

How to Make a Freemium Model Work for Your SaaS Business

SaaS businesses face some of the fiercest competition around. As such, it’s important to win the loyalty of customers and find ways to make your ...

Industry Buzz - January 2017

Hi sellers! The first Industry Buzz of 2017 is here, packed with useful advice and trends for the software, payments and eCommerce industries. Trends like big ...

Increasing Customer Lifetime Value for Software and SaaS Subscriptions: A Webinar

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer ...

Maximizing Trial Conversion for Desktop Software

Join Shannon MacLeod and Marco Pimentel, two digital marketers that focus on desktop software, as they share best practices and case studies for tracking and ...

7 Tips to Recruit Affiliates Directly

Whether you already have an established affiliate program or have just launched one, here are seven simple tips that you can use to recruit affiliates ...

Tracking Website Visitors’ Activity with Google Analytics - a Step by Step Guide

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking ...

Kaspersky Lab: Improved revenue and optimized customer experience in local markets

Learn how Kaspersky Lab improved revenue per visitor by 63% and internal efficiency with the Avangate localized marketplaces.

The Ultimate Event Calendar for eCommerce & Digital Marketing Professionals

Taking the time to attend industry conferences is very important for so many reasons. Here are a few:

Meet Us at the Affiliate Summit West 2017!

The beginning of the year 2017 brings us a wonderful and recurrent gift: the Affiliate Summit West attendance! We will be in Las Vegas throughout ...

Transition to SaaS & Subscriptions

This paper provides a framework for software companies looking to make a successful transition to subscriptions or SaaS.

What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

In any business, "customer success" is that sweet spot where you've converted a lead and turned them into a loyal advocate for your brand. However, ...

The Science of Better Conversion

While conversion rate optimization is a science, you don’t need to be a scientist to be successful with it. Once you get beyond the intimidation ...

Avangate Newsletter

Whether it's news you're looking for or an expert's advice on how to sell software, SaaS or digital goods online, you came to the right place. Find guidance in our latest eBooks, webinars, reports and conversations with industry thought leaders to further increase revenue, maximize the value of every customer, and expand global reach.