Articles, Interviews, Newsletters, Tips

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Whether it's news you're looking for or an expert's advice on how to accelerate your software, SaaS and Online Services business, you've come to the right place. Find expert guidance in our latest articles, webinars and conversations with key industry leaders.

Avangate Launches the Growth Accelerator Suite

For the Fall '16 Release, Avangate launches the Growth Accelerator Suite, a collection of out-of-the-box tools that embed best practices designed to maximize Software and ...

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Best practices and scenarios so you can test whether your next promotions not only acquire new customers more efficiently, but also boost metrics like customer ...

5 Best Practices for Customer Lifetime Value Growth through Emails

Increasing engagement continues to be the topmost focus of marketing divisions in companies of all sizes, along with conversion and retention metrics.

Shopping Cart Best Practices

Learn how to maximize conversion rates and revenue growth based on best practices of thousands of B2C & B2B software and SaaS vendors.

Analytics Minibible for Software and SaaS

Steb-by-step guide on how to be in control of Google Analytics and Adobe SiteCatalyst for marketers and developers from software & SaaS companies.

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

While there are millions of individual reasons why buyers leave the cart before completing the purchase, all of those, like most human actions, fit a ...

The Anatomy of an Affiliate Program

An affiliate program is one marketing channel in a larger online marketing strategy. The affiliate channel should not be viewed as a go-to-market strategy, but ...

4 Key Takeaways from Avangate's 2016 Yearly Digital Commerce Benchmark

Security and convenience. These are two of the critical themes of our 2016 Digital Commerce Benchmark report, which took an in-depth look at the state ...

8 Tips to Consider When Creating Pricing Packages for Subscription-based Software

Your pricing needs to offer a cost structure that gives customers the innovation, flexibility and service they demand for the price and terms they are ...

Industry Buzz – October 2016

We’re excited to bring you the monthly Industry Buzz, with information about trends in the software and online services industry, as well as tons of ...

Black Friday Is Here!

We welcome the long-awaited shopping season with our Black Friday campaign launch on November 1. This campaign is part of our Avangate GOLD PARTNER OF ...

The ABC…Zs of Conversion Rate Optimization

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly ...

Avangate Newsletter

Whether it's news you're looking for or an expert's advice on how to sell software, SaaS or digital goods online, you came to the right place. Find guidance in our latest eBooks, webinars, reports and conversations with industry thought leaders to further increase revenue, maximize the value of every customer, and expand global reach.