Welcome to the 3rd anniversary edition!
How are things working out for you? What challenges are you taking on?
This is the 3 year anniversary edition of Avangate Digest, we're learning a lot along the way and I can truly say that I enjoyed most working and connecting with all of you software aficionados.
This year we are focusing on conversion rate optimization and on enabling software vendors to find and to better work with partners. I believe that both of these are the foundation of any successful business online and I've seen some great results shared by a lot of software companies in this direction.
That's why are having a lot of new updates to the affiliate platform, network cross vendor selling, reseller management system, web analytics & multivariate testing modules to make sure we make it as easy as possible for software authors to strategize these two directions.
Also, this year I pledged to share more real-life experiences from the world of software business. What better way to outline this than by interviewing one of the co-founders of VSO software, Fabrice, whom I met years ago. He has great insights into using affiliates as partners for a software company and quite an obsession (healthy one if you ask me) over conversion rate optimization. I hope you will find answers to your own questions as well.
To stress even more why optimization is important, I want to show you the results one of our software partners got even with minor changes to a page in their shopping cart. Claudiu shares the results we've got from A/B testing on different shopping carts and introduces you to our first widget.
As always we welcome your feedback. If you prefer it, please don't hesitate to email me directly at firstname.lastname@example.org.
I hope you enjoy this newsletter and have a great spring!
Until next time,