The European software market accounts for 36% of the global software market. It is expected to continue its growth path over the next three years resulting in a 2011 forecasted market value of $91.9 billion.
The threats created by the recent economic crisis have resulted in massive spending cuts and will most likely result in drastic changes to next year’s budgets. As software publishers respond to the current market conditions, generating new revenue opportunities will be a top priority.
The size and strength of the European market represents a significant opportunity for US software publishers. These revenue opportunities are spread across dozens of geographic regions, speak a multitude of languages and have different cultural and purchasing habits. Initially the task of targeting such a diverse market seems intimidating but we’re here to tell you it can be done, successfully.
This 30 - minute webinar will help you to better understand the European Software Market, its opportunities, barriers, and much more. With a focus on software publishers and over 16 years on the European software market, Avangate is perfectly positioned to help you increase your revenue by cost effectively targeting one of the most powerful software markets. |
