Built-in Marketing & Sales Tools

Advanced Sales Techniques to Boost your Software Sales

Generate More e-Sales with Avangate Ecommerce Shopping Cart

Increase your revenue with software sales tools available directly in your ecommerce shopping cart. Expand your market reach with effective marketing tools, sales techniques and distribution channels - all provided by Avangate!  

Sales Techniques and Tools to Increase Revenue per Order
  • Cross-selling & up-selling, product bundling, gift options, exit pop-ups
  • Promotions & limited time deals, discounts & coupons, On-the-fly Pricing
  • Volume pricing (for multiple quantity of the same ordered product)
  • Subscription models
  • Optional revenue streams: backup CD, DVD, Download Insurance Service
  • Custom ecommerce shopping cart templates, free template shopping cart gallery
  • After sale message customization & conversion tracking
  • Integration with 3rd party web analytics solutions: Google Analytics
Marketing Opportunities
  • Lead management module to recover unfinished payments, ecommerce shopping cart abandons or trial users
  • E-mail marketing programs (customized delivery emails to shoppers, affiliates and partners)
  • Cross-promotion with other vendors (Avangate Network Cross-Selling)
  • Special partnership agreements with top portals
  • Affiliate marketing (using the Avangate affiliate platform) in a software-specific Affiliate Network
  • Free newsletter system & communication tools to work with your affiliates
  • Online marketplace advertising vendors affiliate programs
  • A/B and Multivariate testing
  • Back-up CD & DVD customization

Case Studies

Interested to see how our clients benefited from these marketing and sales tools? Check out:


Ellen Zhang
Marketing Manager
DVD Fab

Our DVD Fab sales went up overall in 2009 - especially in the last quarter. Thanks to Avangate’s sharing of know-how in online marketing and continuous platform feature development, we have been able to implement more substantial marketing and cross-selling campaigns.

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