Progressive software companies (ISVs) today recognize the shift in the market - buyers are doing their initial research and buying software online rather than looking at traditional channels of retail and direct sales. Many buyers never make it to your traditional channels.
Is your company ready?
Most software companies are struggling. Internal coordination issues with IT, poor customer experience with current sites result in poor conversion rates, lack of agility to respond to competitive threats means lost share, outsized costs and overall poor ROI. Even the most well designed initiatives can fail in such circumstances - with companies often blaming the (correct) strategy rather than poor execution issues.
Avangate's SkyCommerce Suite can help transform your online strategies into reality. With SkyCommerce, you can:
SkyCommerce is a complete, full-featured solution for software companies that grows with your needs. SkyCommerce lets you define your customer purchase experience across touchpoints, and supports advanced billing, payments, and distribution for both on-premise/software downloads and cloud software in one integrated suite. In addition, SkyCommerce provides complete control and visibility for your indirect channels for distributors, resellers and affiliates with one integrated product catalog across your website.
SkyCommerce helps you test new price points and license models including Pay Up-Front, Pay-As-You-Go, Grace period/ terms, Freemium, trials and more. Software companies can sell in over 133+ currencies, 38 payment methods, 31 languages in over 100+ countries. The platform also handles risk/fraud, tax, VAT and 24X7 end-user support. This combination is key to provide you the leverage to start to grow revenues worldwide.
SkyCommerce is the leading specialist commerce platform that supports both electronic downloads and software-as-a-service models in one comprehensive package. Recognizing that most software companies are in various stages of maturity of transition, SkyCommerce provides options to transition at your pace, while ensuring that current revenue streams are not impacted as a consequence. SkyCommerce enables you to manage licenses, subscriptions, recurring billing, renewals side-by-side.
At Serena, we are always looking to serve our customers better, and find new business models and areas of growth. Onlin [...]