SaaS and Cloud services companies which are "born-in-the-cloud" are free from some of the typical issues that traditional software vendors face, and can benefit from recurring billing with subscription revenue models to shorten sales cycles and grow faster than traditional software companies.
But are subscriptions enough?
With the lack of an established revenue base and the huge up-front capital investment needed to start Cloud and SaaS companies, it's imperative to think about how to ramp quickly and reduce the payback period.
SaaS and Cloud businesses need to consider how to jumpstart global revenues and leverage the widest possible distribution across all growing markets - both emerging (BRIC) and established countries.
Avangate's SkyCommerce Suite can help expand to new markets and new channels. With SkyCommerce, you can:
SkyCommerce is a complete subscription billing solution for Cloud businesses and SaaS companies. SkyCommerce lets you define your customer purchase experience across touchpoints, including in-app purchasing and supports advanced subscriber management, upgrades, downgrades, recurring billing, global payments, and activation in one integrated suite. You can sell in over 133+ currencies, 38 payment methods, 31 languages in over 100+ countries. In addition, our robust infrastructure gives you the ability to leverage our APIs that eliminates PCI-Compliance headaches.
SkyCommerce provides complete control and visibility for your indirect channels for distributors, resellers and affiliates with one integrated product catalog across your website. Leverage Avangate's Affiliate Network with over 37,000 strong affiliates to get the distribution into micro-niche segments that your direct marketing may not be able to reach.
Reduce Churn, Improve Retention
Subscriptions-based revenue models are shifting the customer engagement models from one-time to continuous relationships. In order to help manage continuity, SkyCommerce offers several automated renewal options and notification settings that periodically send reminders to customers, set grace periods, and even incentivize with offers of upsells, cross-sells and renewal discounts. In addition, SkyCommerce also enables customers to renew via self-service and escalate to assisted service as needed.
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As always, Avangate proves to be a strategic partner for us and helps us push the needle further. We are extremely pleas [...] |
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