http://www.avangate.com/ Articles, interviews and best practices on how to sell software online and offline, how to increase your software sales and improve your website visibility. Copyright 2008, Avangate webmaster@avangate.com en-us http://www.avangate.com/images/logo.gif http://www.avangate.com/ http://www.avangate.com/articles/software-vendors-resellers-156.htm http://www.avangate.com/articles/software-vendors-resellers-156.htm An article about channel conflict: reseller channel vs. the "others". Software vendors want to expand their reach and be in control of the whole distribution network, so they go to market offline, online, through multi-channel operations. http://www.avangate.com/articles/money-back-guarantee-154.htm http://www.avangate.com/articles/money-back-guarantee-154.htm An article about the importance of money back guarantee in software business. Does the customer react just to the simple presence of a visual hint of money back guarantee? How much time should a money back guarantee cover? All this and more in this article. http://www.avangate.com/articles/color-web-site_59.htm http://www.avangate.com/articles/color-web-site_59.htm How to choose the right colors for your website in order to keep visitors browsing the pages? Tips to keep in mind when defining the color scheme. http://www.avangate.com/articles/pdf-optimization-152.htm http://www.avangate.com/articles/pdf-optimization-152.htm An article about how PDFs can be optimized for Search Engines. PDFs documents have become a valuable tool to create awareness but also as a way of promotion due to Search Engine Optimization. http://www.avangate.com/articles/twitter-for-dummies-151.htm http://www.avangate.com/articles/twitter-for-dummies-151.htm An article about the importance of one of the most innovative social media tools at the moment, providing some useful information about how Twitter can be used for business purposes featuring concrete negative and positive examples. http://www.avangate.com/articles/usability_mistakes-150.htm http://www.avangate.com/articles/usability_mistakes-150.htm An article with concrete examples of usability mistakes that happen on regular basis on websites in general and in software related websites in particular. Confusing site structure, lack of search function, invisible links, non-optimized 404 pages, errors in usability forms and splash pages are only some aspects exemplified here http://www.avangate.com/articles/build-software-trial-versions-147.htm http://www.avangate.com/articles/build-software-trial-versions-147.htm An article about trial software versions. Generally speaking, there are three types of try before you buy software: software with disabled functionality, time limited and usage limited software. Each type of software has its specificity. Read which type of software better suits each category. http://www.avangate.com/articles/buy-section-usability-146.htm http://www.avangate.com/articles/buy-section-usability-146.htm The Buy Now section within your website is the trigger section for starting these long lasting relationships with your customers. It's true that not all of them will work, but all of them should be treated with the same importance and energy, in order to make it happen. http://www.avangate.com/articles/tools_for_adwords_campaign-144.htm http://www.avangate.com/articles/tools_for_adwords_campaign-144.htm An article presenting 10 free useful tools to be used in the AdWords campaign. From keyword jugglers and synonym tools, they are all useful in any AdWords Campaign. It is true that the campaign cannot be fully automated but al least your work will get easier. http://www.avangate.com/articles/blogs-versus-forums-142.htm http://www.avangate.com/articles/blogs-versus-forums-142.htm The problem of building communities like forums and blogs in order to achieve more sales has become a very fashionable and up-to-date topic nowadays. The war between Web 1.0 and Web 2.0 hasn't finished yet. Blogs and forums are some of the best ideas for better interaction marketing.