http://www.avangate.com/ Earn money with Avangate’s Affiliate Network! Articles, interviews and best practices about how to improve your websites’ visibility and increase your online software sales. Copyright 2008, Avangate webmaster@avangate.com en-us http://www.avangate.com/images/logo.gif http://www.avangate.com/ http://www.avangate.com/articles/color-web-site_59.htm http://www.avangate.com/articles/color-web-site_59.htm How to choose the right colors for your website in order to keep visitors browsing the pages? Tips to keep in mind when defining the color scheme. http://www.avangate.com/articles/pdf-optimization-152.htm http://www.avangate.com/articles/pdf-optimization-152.htm An article about how PDFs can be optimized for Search Engines. PDFs documents have become a valuable tool to create awareness but also as a way of promotion due to Search Engine Optimization. http://www.avangate.com/articles/usability_mistakes-150.htm http://www.avangate.com/articles/usability_mistakes-150.htm An article with concrete examples of usability mistakes that happen on regular basis on websites in general and in software related websites in particular. Confusing site structure, lack of search function, invisible links, non-optimized 404 pages, errors in usability forms and splash pages are only some aspects exemplified here http://www.avangate.com/articles/buy-section-usability-146.htm http://www.avangate.com/articles/buy-section-usability-146.htm The Buy Now section within your website is the trigger section for starting these long lasting relationships with your customers. It's true that not all of them will work, but all of them should be treated with the same importance and energy, in order to make it happen. http://www.avangate.com/articles/tools_for_adwords_campaign-144.htm http://www.avangate.com/articles/tools_for_adwords_campaign-144.htm An article presenting 10 free useful tools to be used in the AdWords campaign. From keyword jugglers and synonym tools, they are all useful in any AdWords Campaign. It is true that the campaign cannot be fully automated but al least your work will get easier. http://www.avangate.com/articles/blogs-versus-forums-142.htm http://www.avangate.com/articles/blogs-versus-forums-142.htm The problem of building communities like forums and blogs in order to achieve more sales has become a very fashionable and up-to-date topic nowadays. The war between Web 1.0 and Web 2.0 hasn't finished yet. Blogs and forums are some of the best ideas for better interaction marketing. http://www.avangate.com/interviews/nico-westerdale_12.htm http://www.avangate.com/interviews/nico-westerdale_12.htm Nico Westerdale is the president of Iconico, Inc., a company providing software tools and services for designers and developers including the award winning Screen Calipers. Owning an Oxford bachelor degree in fine arts, he has managed to successfully combine his artistic tastes with the practice of software company management. http://www.avangate.com/articles/increase-software-downloads-139.htm http://www.avangate.com/articles/increase-software-downloads-139.htm Describing the "66 Route" to selling software online has the main goal of emphasizing on the main usability mistakes that software vendors and their website designers do when it comes to the core of their business: selling software. http://www.avangate.com/interviews/john-marshall_11.htm http://www.avangate.com/interviews/john-marshall_11.htm John Marshall is the CTO and Founder of Market Motive US based company, formerly the CEO and Founder of web-analytics-success story ClickTracks Analytics. He has proven educational and practical experience in the software industry, of more than 20 years, especially in subjects such as web analytics, conversion techniques and marketing. http://www.avangate.com/articles/testimonial-tips-130.htm http://www.avangate.com/articles/testimonial-tips-130.htm An article about the lending credibility of testimonials and how websites can make the most of them. A testimonial turns a certain customer into a witness of its good or poor qualities. Word of mouth marketing turns out to be really effective.