When you sell software, you need ARMS
Reseller Management
ARMS - Avangate Reseller Management System

ARMS, Avangate Reseller Management System, is a complete software order and fulfillment system that focuses on increasing revenues by reducing reseller management costs and boosting sales opportunities.
Avangate answers the classic challenges of software distribution networks with an advanced and easy to use toolset available to software publishers and resellers. ARMS empowers you to control your entire distribution channel – quickly and easily manage everything from credit limits to partner margins, automated order processing and invoicing – all from one, centralized location.
Coupled with its full set of management tools, ARMS also provides a powerful and comprehensive reporting engine and end-user data management system. The ARMS reporting engine allows you to easily generate and understand sales records and transaction data for all your channel partners. The reporting tools also allow you to proactively identify partners that are nearing their credit limit and quickly generate and deliver invoices and accept payments.
Easily identify and manage resellers
With ARMS you can build and manage your partner database with user-friendly, predefined data templates including contact details, sales records and legal information. The ARMS platform allows you also to customize your partner relationships by setting credit limits, partner types, margins, access control options to the Reseller Control Panel and much more.
Give resellers what they need: increased revenue opportunities with new products, end-customer inormation, and marketing materials.
Not only does ARMS provide the tools to manage resellers but it also helps you build your channel. ARMS provides the interfaces necessary to connect resellers to software vendors. With ARMS powering your reseller channel you no longer have to worry about the complex tasks typically associated with channel management.
Request Trial!Efficiently and securely manage product licenses
ARMS provides you with complete control over the partner order fulfillment process. The automatic license fulfillment engine system empowers software publishers to sell 24x7, 365 days. The platform is also equipped with a full set of manual order processing tools. Software activation keys can either be generated in real time, using a variety of key generation sources, or retrieved from a pre-defined list. ARMS handles all order transactions and ensures resellers are within their credit limit prior to generating or delivering product activation keys.
- The Software Vendor sets up the product catalog
- The Partner (reseller) places an order in the ARMS ordering interface
- ARMS requests an Activation Key (AK) for the ordered product
- ARMS generates a Registration Code (RC) and sends it to the Partner (Reseller)
- The Partner sends the Registration Code (RC) to the end user
- The End user registers the software online with ARMS
- ARMS forwards the Activation Key (AK) to the end user
Control your distribution channel, from reseller to end-user
ARMS provides you with instant access to all your order and sales information allowing you manage every aspect of your distribution channel. The built-in reporting engine allows you to generate reports in real time giving you immediate insight into a full history of reseller data, sales volumes, payments, orders and much, much more. Authorized resellers also have access to their historical data and transaction histories via the ARMS reporting engine.
Resellers help you grow your market share by providing access to larger customer pools and marketing services. In today’s electronic economy, software publishers depend on distribution channels to operate, a dependency that all too often results in publishers losing touch with their end-users. ARMS solves the end-user separation gap by providing both software publisher and reseller with access to the customers registration data and transaction history.
During the ARMS fulfillment process, the end user is required to enter registration data in order to receive the license code. Regardless of where the sale was initiated you will always have access to the registration data. This crucial information will allow you to continue to market and grow your products while also allowing you maintain communications with your customer regarding software updates, patches or new releases.
Avangate gives you full control over your software reseller channel from one, centralized and easy to manage location, accessible anytime from anywhere.
- Reseller statistics and transaction history are centralized in ARMS
- End user registration data is collected during license fulfillment
- The software vendor has real-time access to all the reseller and end-user information
Easy integration with any distribution business model
The ARMS data and reporting interfaces follow typical web standards for structured data allowing you to easily integrate with any existing CRM or accounting system. By employing ARMS as your centralized data source you can rapidly import full product catalogs, license schemas, partner details and more into your existing CRM tool. ARMS also enables you to export transaction and order histories for quick integration into your accounting system.
By eliminating thousands of the burdensome steps required to build and operate a software distribution network, ARMS allows your sales team to be 100% focused on business development and growing your revenue. Maintain real-time, detailed access to all your sales channels and transaction history allowing you to focus your energy and resources where you make the most money.
Expand your business globally while building a strong local presence
Using a network of resellers is the quickest and most profitable method to gain access to the international marketplace. ARMS provides you with the tools to not only attract but also support the international community. The system allows you to define custom pricing schemas, multi-language ordering interfaces, customized reseller communication paths and much more. In order to truly build a successful software business you must be able to meet local demands while growing your international presence. ARMS empowers you with the tools you need to meet the challenges of the international market.
Request Trial! Why choose ARMS?In-depth information about our solution:










