Boost your software sales

Cross Selling Tools

Suggest your customers the right products at the right time and encourage them to spend more on each visit! How? With cross-selling, the easiest way to increase your average order per visit.

Use the Avangate cross selling tool and bring to your customers' attention complementary products to the ones they initially intended to buy.

Upselling Tools

Enhance your sales with the Up selling tool! You can offer your clients the chance to buy more by suggesting them the right products at the right time and encouraging them to spend more money on each sale.

Bundle Feature

Create hot package deals for your customers with the new Product Bundle feature and let your customers benefit from the joint performance of the combined product! You can boost your sales with the bundle option by grouping two or more products and selling them together as a single product (package deal).

Volume Pricing

You can set different discount structures for multiple quantity of the same ordered product.

Backup CD&DVD Customization Tool

With this new service vendors can further optimize the burn-on-demand CDs and DVDs offered to their customers through the Avangate eCommerce platform.

The customization of the layout has been made easy, it takes now just few minutes to personalize the information displayed on the Backup CD/DVD sold:

• with the name of buyer;
• name of the purchased products;
• license codes.

Moreover easy-to-use tools for text formatting and choosing specific location of each information are available. The information displayed is automatically generated by the Avangate system upon purchase. This feature is enabled once the Backup CD&DVD Service is enabled.

Marketing Opportunities

If you are interested in finding new distribution channels and marketing opportunities for your products, take advantage of the value added services offered through the special partnership agreements established by Avangate with top portals and service providers:

• Intel® Business Exchange Software Store - Increase customer trust. Leverage the Intel brand and marketing power to sell your products! Join now!
• Bits du Jour 
• Video Reviews at discounted prices from Butterscotch , a division of Tucows. More info.
• Giveaway of the day 
• SoftPressRelease.com 

Take also advantage of Avangate's marketing and promotions program, see our Internet Marketing services.

Google Base - Post it on Base. Find it on Google.

Google Base  is a web portal where selected software products can be posted. Shoppers will find them in their search results on Google Product Search  , Google Maps  and on the main Google  page. Avangate will promote your products in the Google database. All vendors need to do is select in the Avangate Control Panel which products they want Avangate to promote for them.

Avangate Affiliates Program

The Avangate Affiliates Program is extremely flexible, allowing software authors and publishers to fully manage the affiliates network.

From the recruiting stage, by using customized sign-up pages, the software vendors are empowered to achieve best results. The affiliates’ commissions can be set individually and the software authots can offer the affiliates the chance to increase their sales through sales promotions. Different discounts can be set for an affiliate or a group of affiliates.

The software vendor also has a dedicated affiliation report with an advanced filtering system, which shows exactly how the affiliate network is performing. The software publisher can improve by creating different commissioning schemes depending on affiliate sales volumes and leads. See also the Affiliates conversion report.

Lead Management Module

The Avangate Lead Management Module helps you capture, track and convert sales leads into buyers, measure and increase the conversion rate of your products and easily distribute the leads across your distribution channels. Avangate has all the leads channels centralized into a unified database which can be easily exported and used to generate additional sales.

• Collect abandoned order leads (leads obtained from the ordering process)
• Collect Trial Download leads (leads obtained from the free trial download process)
• Turn leads into conversion with the TrialPay follow-up

Lead-conversion and follow-up with TrialPay

Avangate has partnered with TrialPay to help you regain lost customers and create new revenue streams from users that abandoned the order process and filled up a valid email address).

TrialPay is a revolutionary payment platform that significantly increases conversion rates by matching prospective buyers with their preferred brands. Your customers get a free license to your software by completing one offer from TrialPay's blue-chip advertisers. TrialPay uses revenue from the advertiser to pay you the full value of your software - and often even more.

Boost conversion rates with TrialPay follow-up

Professional Video Reviews at discounted prices from Butterscotch, a division of Tucows

Avangate is happy to offer clients Video Cow Reviews, Video walkthroughs and Software Spokesperson Videos at discounted prices, in partnership with butterscotch, a division of Tucows Inc.
You have full rights to post the videos anywhere you see fit, including third-party sites, social media pages, company pages, YouTube etc.

Videos will be posted to customer's Tucows download page, Tucows TV page at butterscotch.com and also will be syndicated to YouTube, Vimeo, Yahoo Video, Blip.tv and other butterscotch partners.
Contact us for more information.

Public Promotions

One of the best ways to gain great exposure and to increase conversion rates for your products is to launch personalized promotions.
Now it's very easy to get the most of your marketing efforts and also make your affiliates happy by releasing your promotions to the Affiliate network. You can either choose single coupon for the entire promotion or generate and upload customized coupon numbers for each individual buyer. No matter how you deliver the coupons, through email campaigns, product or anything else, the individual coupons give you plenty of benefits. With a simple click of a button, your active discounts will become available to the Avangate Network, the best way to use affiliate power to grow your products and special offers popularity.

Customized Delivery Emails to Buyers

You can add your own promotional messages to the emails sent to your customers upon software delivery, or you can fully customize these.

Auto apply discount

Automatize the promotions discount by setting special promotions on all sales of particular products that will start in a few months without your intervention! The promotion will be applied automatically during the ordering process without inserting a coupon.

In general, around 10% of online buyers do not finish the online payment due to various credit card problems, including "Insufficient funds" or "Transaction Declined" from the issuing bank. There are also orders where the user has not yet decided to enter the credit card information to finalize the payment.

All these orders can be converted to finished orders by contacting the customer and offer him the change to finish the order in one click. The usual recovery rate for these orders varies from 8% to 15%. Most of these cases can simply be solved by the customer by adding funds to the card bank account (for the Insufficient funds error message) or by contacting the issuing bank for other errors.

AfterSale Message

Once your end-customers complete an order you can offer them discounts for future orders, a special thank you note, or simply track and measure conversion rates. This is done with the AfterSale message - add a custom text or a special HTML script on the final page of the ordering system, after the payment is approved, in all available languages.

A very important feature of the AfterSale message is the possibility of inserting tracking tools scripts such as the Google Analytics , AdWords , Yahoo! Search Marketing  script, in order to have accurate sales reports and observe conversion rates.

Referrer Report

In addition to the AfterSale Message, you have now the possibility to track very important information by enabling the Referrer Tracking on your site. You can find out from which website your customers that generated you sales, came and what keywords they used in the search engine. The feature is available for the following Search Engines: Google  , Yahoo  , Altavista  and Live  . )

You can have better perspective about where your buying visitors came from and, moreover, you can improve your targeted marketing campaigns, because now you know for sure: which are the most valuable sources of clients, which websites brings you more customers, and what’s your conversion rate. The report evaluates the most valuable referring sources based on the conversion rate between the number of unique visitors sent and the number of orders, including details about the referrer page.

Gift Option

Offer your clients the possibility to purchase your products as a gift for someone else. Besides the convenience of this type of service, the Gift option attracts new potential customers, increasing your visibility on the web and consequently, increasing your sales.

Moreover, you have the possibility of making this option default, your customers being able to buy your products directly as a gift by creating your own personalized individual "Buy as a gift" buttons.

Need more info?

• See the vendor administration inferface Control Panel Preview!
• Why choose Avangate? See the Benefits list!
• How is an order placed with Avangate? See our Order Demo!

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