Adriana Iordan,
Web Marketing Manager, Avangate

What's Hot In This Issue?

Hi all,
Welcome to the Avangate Digest October issue! Although we didn't send newsletters during the usual holiday months July and August, we are back and have some surprises for everybody that I hope you will enjoy :).

So here's what we prepared for this issue.
It is my pleasure to recommend our free e-book: Analytics miniBible for Software Vendors! The web marketing team gathered all the frequent questions we receive from the software vendors and ecommerce websites to create a complete miniBible :).

If you haven't already stumbled upon our posts, I want to invite you to check our launched software marketing blog, with posts related to software business, online and affiliates marketing. If you want to contribute, drop me an email. We welcome guest posts.

As usual, probably most of you met and had a beer with me or my colleagues at the software conferences we attended: SIC 2008, Business of Software and the recently ISDEF.

We welcome your feedback. If you would like to share your thoughts, please don't hesitate to email me directly at adriana.iordan@avangate.com.

I hope you enjoy this newsletter!

Until next time,
Adriana Iordan

Avangate Blog

Read Avangate blog for opinions on software business, online marketing, affiliates and occasional rants about the life and people behind an eCommerce provider.

And just to show how important the blog will be, and make a launch in King style, we have invited Bob Walsh author of an excellent book about Small Business blogging: "Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them" to write some guest posts for us. The first one talks about a secret weapon for MicroISV - Great Customer Support. Other current topics are blogging for MicroISV, shareware event blogging (for now talking about the ISDEF conference) as well as opinions on money back guarantees and many more.

Read Bob's post

Analytics MiniBible for Software Vendors

This step-by-step guide with tips on how to be in control of Google Analytics for high performance analysis answers to questions like:

• how to track trial downloads,
• what is the abandonment rate within the shopping cart,
• how to create profiles to better understand your visitor's behavior,
• how much do you value a download and several others.

Get the Free eBook Now

Mixx is a rather new social networking website, still in its beta version. Actually, it's a sort of mix between social networking and social bookmarking system, in many ways similar to digg.com. Since I am also rather new in online networking, I immediately got fond of mixx. Watch me evolve and join my mixx!

Webresourcesdepot - it's about free widgets, web libraries, web applications and all sort of other cool webmaster tools that can help you make your site prettier and more user-friendly. So I definitely recommend it whenever you feel like a fresh look or just a new feature for your website.

Gapingvoid.com is the blog of Hugh MacLeod that you may want to check from time to time, especially around this part of the year, since it's summer and all things tend to slow down... The blog is frequently updated with posts of cartoons drawn on the back of business cards, which most of the times are pretty neat. Hugh MacLeod is in the wine selling business, taking it from Africa to geeks around the globe, so maybe you will find more than cool cartoons on his blog.

 

I bet you will find at least one new idea from the articles below:

Guide to Optimizing PDFs for Search Engines
An article about how PDFs can be optimized for Search Engines. PDFs documents have become a valuable tool to create awareness but also as a way of promotion due to Search Engine Optimization.

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How to Make the Most of the Money Back Guarantee?
An article about the importance of money back guarantee in software business. Does the customer react just to the simple presence of a visual hint of money back guarantee? How much time should a money back guarantee cover? All this and more in this article.

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Choosing the Right Colors for Your Web Site
How to choose the right colors for your website in order to keep visitors browsing the pages? Tips to keep in mind when defining the color scheme.

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10 Useful Free Tools in the AdWords Campaign
An article presenting 10 free useful tools to be used in the AdWords campaign. From keyword jugglers and synonym tools, they are all useful in any AdWords Campaign. It is true that the campaign cannot be fully automated but al least your work will get easier.

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