Adriana Iordan,
Web Marketing Manager, Avangate

What's Hot In This Issue?

Hi all,
Welcome to the Avangate Digest November issue!

What have you been up to this last month? Almost the end of 2008! Are you looking back to your business pipelines, budgets, sales and revenues? New Year's resolutions?

If you feel you are happy with what you've done, you deserve a night out, to relax with your friends and partners. The same if you feel you still have to work! We invite you to the Avangate Casual Drinks Event :). If you happen to be in San Francisco, CA, tomorrow, 20th of November my colleagues from the US office will be happy to welcome you to network and have fun (register here). One of them, Casey Potenzone, VP of US Sales recently held the first Avangate Webinar on "Capitalizing on the European Software Market in the financial crisis context"(you can read and download the presentation in the Technology sells section).

Last week, I've been with my colleague Florin to the European Software Conference in Berlin where I met a lot of friends and made new ones, learned new things, had a presentation and 2 discussion panels, lots of beers and plenty of networking :). To give you an idea about how it was like, see this short video review we've made.

We welcome your feedback. If you want to share your thoughts, please don't hesitate to email me directly at adriana.iordan@avangate.com.

I hope you enjoy this newsletter!

Until next time,
Adriana Iordan

Webinar: Capitalizing on the European Software Market

During the last several months we have experienced a global economic slowdown that is affecting nearly every aspect of our businesses. In order to survive in this economy you must find ways of expanding your customer base while reducing your cost per customer.

The webinar was meant to provide the foundations to better understand the European Software Market, its opportunities and barriers, as well as with tips on how to successfully target the market with minimal risk or financial investment.

Download the webinar PDF presentation

I bet you will find at least one new idea from the articles and blog posts below:

Checklist before (re)launching a website for the win!
After so much work you've done redesigning your website, adding all those cool features and getting rid of all annoying bugs, it would be a pity to ruin everything because you forget the small but essential details.

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10 things you (probably) didn't know about your visitors - First One: Tracking lost users
Today I'll share with you just a warm up - one of the first things I have implemented here at Avangate: Employing the Google Analytics code to track 404 error pages.

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Crisis calls for efficient channel management
How software vendors can use a Partner Relationship Management System to increase channel management efficiency. Especially important in the context of an economic downturn.

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Vendors and Resellers Rest at Ease: the Channel CAN Be Protected
An article about channel conflict: reseller channel vs. the "others". Software vendors want to expand their reach and be in control of the whole distribution network, so they go to market offline, online, through multi-channel operations.

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Loosen up from time to time, It'll do you good :). Whether you want to make fun of your friends still enjoying office spaces or you are in one as you read this, Dilbert will "generate" a smile on your face. Ever since 1995, this site presents syndicated office life comics and animations created by Scott Adams - you can now send it to a friend and you can even contribute with your own creations!

The most interesting news in technology can be found on hundreds of websites across the Internet. Instead of checking them all on a daily basis, you may visit the temporary techmeme page. "It's one single easy to scan page, auto generated through a news-picking software system, so updates occur around the clock", as written on Techmeme.

If you're a software developer, you probably need to ask some programming questions from time to timeJ. In case you haven't tried it already, you can do it on the new Stackoverflow website. And if you want to become a software development authority, you will also find this site useful - answering questions from your fellow programmers will surely help you earn a lot of reputation on the website. And the best part is that the site grows in one day as others in a year - so be sure to check it out!