What's Hot In This Issue?

Welcome to the 1st year Anniversary edition of Avangate Digest!

So it's been 1 year! I am proud how things have gone with this newsletter and I want to thank you all for being loyal readers. I've had a lot of fun and I've learned a lot from doing this so far.

There's so much to announce and to tell in just a few lines! I will try to resume only to some of the most important recent changes:

1. We released the version 3.0 of Avangate Control Panel (completely redesigned). We owe a beer to our developers and sysadmins. :) If you haven't seen it yet, make a request for a demo and let me know what you think. I hope it "wow"s you as well.
2. We were present at CEBIT 2008 in Hannover with a booth and released the stand-alone version of ARMS. If you are selling your software products through resellers, you should take a look at the application! Interesting experience, we have met a lot of great people and prospective customers.
3. I went with my colleagues to the Search Engine Strategies in London and had the chance to conduct face-to-face interviews with some of the web experts I read daily. Enjoy the video interview with Lee Odden. He has valuable advice on how to use blogs and how to pitch to publishers. This is the first in a series of video interviews.
4. Bogdan Popescu, our online editor wrote about how to prevent online fraud. I saw a lot of debates lately about credit card fraud and the effect of the 3D Secure technology on online sales. I invite you to share your comments on this subject.
5. I officially became the PR & Marketing Director of the Association of Shareware Professionals. If you are not yet a member, drop me an email to talk about it. :)
6. Meet us at InfoSecurity in London, a dedicated information security event. If you'll be in London during the event, be sure to STOP by our booth: D166

I hope you enjoy this newsletter!
Until next time,
Adriana Iordan

Lee Odden
CEO at TopRank Online Marketing

Guest: Lee Odden
You have to actually go out and contact bloggers and journalists.

Lee Odden is the founder and president of TopRank Online Marketing with proven SEO, blog marketing and online PR knowledge. He is also the author of Online Marketing Blog, a successful blog presenting news, interviews and tips from the industry.

It was really nice to have Lee Odden on our list of internet VIP interviews, who agreed to share with us some online marketing tips for successful businesses in a video interview at Search Engine Strategies ’08 in London. Watch the interview or read the transcript below.

From the interview:

"You can blog about a new product that is coming out, you can review a product and you can also ask people who've used the software for feedback, you know - testimonials and that sort of thing."

"If the editorial about the software product is entertaining at all, if there's a personality to it, it can encourage a lot of people to subscribe to it."

"Imagine a journalist saying: I've got ten articles to write, two days and how am I going to do it and hey! here this company is giving me done most of my work for me, I've just got to polish it up and it's good to go - that's powerful."

Continue to interview

Get Rid of Online Fraud Once and For All!
by Bogdan Popescu

Fraud does exist and is not an easy issue to cope with; you may be exposed to a lot of unnecessary expenses, you may lose trust in the relationship with the financial institution you work with.

Every merchant should be aware of the internet credit card fraud, it spite that it is something that can never be completely abolished; it is rather something that must be well administered.

Continue to full article

Silicon.com is one of the most respected news sources bringing business and IT professionals the latest news, comment and analysis. Silicon.com's content is created by a team of journalists in UK and 200 reporters working for CNET Networks around the world. The aim of the site is to bring you from the heart of the IT industry in Silicon Valley.

SEOmoz is a hub for the search marketing industry, providing a SEO Services Marketplace, a popular SEO Blog, SEO Tools and premium content. If you are an internet marketing professional or just passionate about SEO promotion, this site should be among the first on your list of information sources. Even if you are a beginner in SEO, SEOmoz is a good starting point.

I bet you will find at least one new idea from the articles below:

6 Tips for Affiliate Managers
Affiliate behavior, one of the most important aspects to consider for you, as an affiliate manager. An article about affiliate typology, control panels, add-ons for performance, and eventually about how to have more prospects and to develop your business. Things really look different depending on your positions; always place yourself in your target's shoes.

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Linkedin for Dummies
This article is meant to give you an insight of one of the best online social networking site at the moment and also to offer some useful information about how Linkedin can be used for business purposes. This site gathers around 19 million registered users, representing 150 industries.

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European Regulations on Software VAT
An article about the regulations that the European Union imposes on software related transactions. Find out whether you need or not to pay VAT.

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