Adriana Iordan,
Web Marketing Manager, Avangate

What's Hot In This Issue?

Hi,

Summer time! Don’t you just hate Mondays and slow summers? My colleagues from the marketing and sales department have prepared a special Monday morning antidote,  for Avangate Digest readers and ASP members only, which goes like this:

Sign up with Avangate on a Monday (like today) and increase your profits during the summer with the Avangate antidote:

6.9% commission per transaction.

To enjoy this limited offer (until 1st of September) sign-up and mention the “pass code”: Monday Morning Antidote (in Additional questions or comments).

In the meanwhile, to spice up our summer as well, we have been busy making preparations for the Microsoft Worldwide Partner Conference and Software Industry Conference.

At SIC, I would like to invite you to our hospitality suite (yes this year we welcome you with coffee and snacks) for some software marketing and ecommerce chat or just to say "Hi!".

My colleague Carmen SEBE (CEO at Avangate) will have a presentation about Capitalizing on Foreign Markets and I will speak in two sessions: one about Social Networking Media and another one about Effective Advertising and Marketing with low budgets.  So, for sure you can’t miss us!

We welcome feedback. If you would like to share your thoughts, please don't hesitate to email me directly at adriana.iordan@avangate.com.

I hope you enjoy this newsletter!
Until next time,
Adriana Iordan

Nico Westerdale
President of Iconico

Guest: Nico Westerdale
"It's all about having good relationships with your customers and your business partners"

Nico Westerdale is the president of Iconico, Inc., a company providing software tools and services for designers and developers including the award winning Screen Calipers. Owning an Oxford bachelor degree in fine arts, he has managed to successfully combine his artistic tastes with the practice of software company management.

Continue to interview

The 66 Route to Selling Software Online
by Claudiu Murariu & Roxana Patrichi

When selling software online and using the try before you buy strategy, there are 2 main actions on your website that you should never compromise on: the Download and the Buy. They are both extremely important because they are the action triggers that drive conversions on your website.

Continue to full article

Signal vs Noise is the blog of 37 signals, a very successful company that among other things created Ruby on Rails, an open source web development platform. The feeds I read almost daily from them really inspire me to go further into the ecommerce business and in the same time loosen up with great posts on design. The community created around it is anxious to give feedback to any idea you might have, so I would also recommend it for first time testing wild thoughts before turning them into reality..

Getelastic.com is another blog of an inspiring company, "Elastic Path Software", that creates ecommerce software "to help retailers sell more and work less", as they like to say it. Active for more than two years now, the blog is so specialized in ecommerce that you would have never thought subjects analyzed here have anything to do with this line of business. The small, the obvious, the hidden details of online stores keep my eyes sharp for usability audits I do for our clients.

Searchengineland.com is what the title tells you - everything about search engines is here. No matter if you want to be up to date with changes in search engine rules or practices, or just want to know juicy stuff about personnel or management moves, you should check on it. Given the overwhelming quantity on daily content they add to the site, I know that whenever I need a SEO tip or trip, it's the first resource I turn to.

 

Microsoft Worldwide Partner Conference July 7-10, 2008, USA, Houston
The Worldwide Partner Conference (WPC) provides an online and in-person forum to learn more about business growth opportunities and product innovation from Microsoft executives. Plus, it offers you a unique opportunity to expand your business potential by connecting with thousands of other Microsoft partners. We plan on presenting during this conference ARMS (Avangate Reseller Management System), specifically designed for software sales.

Software Industry Conference July 17-19, 2008, USA, Boston, Massachusetts
The Software Industry Conference is a three day event that culminates with the Shareware Industry Awards ceremony. There are also dozens of informative, educational breakout sessions covering a wide variety of topics. And if that's not enough there's three nights jam packed with plenty of time to mingle with other attendees, exhibitors, and sponsors including an Exhibit Night featuring the best software development products and services.

If you happen to be in Boston, Massachusetts at the Boston Marriott Quincy during that period, don't miss our three scheduled presentations: my colleague Adriana talking about: Effective Advertising and Marketing and How to use Social Networks, and Carmen SEBE, our CEO talking about: How to Capitalize on Foreign Markets!

I bet you will find at least one new idea from the articles below:

Why Choose a 3rd Party Provider for Online Sales?
How do you know that time has come for implementing a dedicated online electronic payment platform? And how can you decide if it's better to develop in house such a platform or outsource the service? 5 Issues to Consider when Choosing Between In-House and Outsourced Payment Provider.

Continue to article

Why and How to Write White Papers
An article about the importance of white papers in the world of today's software business. White papers have become a popular marketing tool. Read how to obtain more leads by writing white papers.

Continue to article