No. 19 - Summer Edition 2009 .your Software Business Advisor
Avangate Digest is a practical guide to software business. It covers the latest trends, tips and advice on the issues we face and try to make better every day in our work. Enjoy it and let's make it better together. Send your stories and feedback to adriana.iordan@avangate.com
 
In this issue:

>>A Word from the Editor
>>Interviewing Web VIPs: Geno Prussakov
>>Technology sells
>>Cool places to hang out
>>Avangate Articles Digest
How is the software channel coping with the crisis
software channel crisis survey As you know, we’ve done a survey on how the crisis is impacting the channel distribution in the software industry.
Check out the results!
 
 
 

A Word from the Editor
Adriana Iordan
Adriana Iordan,
Web Marketing Manager, Avangate

>>Welcome to the summer edition of Avangate Digest!

Hello everybody,

Following months of tireless work (yes, we are that passionate J) conducting new projects, developing, testing and optimizing, we’ve got great things to share:

  • Launch of the Intel® Business Exchange Software Store in Europe, powered by Avangate - if you sell software and want to increase your products' visibility in Europe see how to get listed
  • New website redesign www.avangate.com - let me know what you think by emailing me or send us a tweet @avangate
  • My colleagues are pretty proud of the Level 1 PCI DSS certification (Payment Card Industry Data Security Standard), the most important security standard for the card payment industry. So, now we are 100% secure :).
  • New webinars, interviews, whitepapers and blog posts (check the resources area) on how to increase software business revenues

Coming up - next week, July 16-18, 2009, you can meet Avangate "in person" at the Software Industry Conference (SIC) in Boston, MA, where Casey Potenzone - our US VP of Sales and I will also be speaking.

My presentations will be on "How to Use Social Media Marketing" (Thursday July 16, 1:00 - 2:00 p.m.) and "How to Monitor and Protect Your Reputation Online" (Friday July 17, 3:30 - 4:30 p.m). Casey will speak about the "Best Cure for 2009: New Revenue Streams" (Saturday July 18, 1:00 - 2:00 p.m).

Send us a tweet if you attend the show @avangate, or stop by our friendly hospitality suite. We look forward to seeing you there!

Same as always, I hope you enjoy this newsletter!

Until next time,
Adriana Iordan
   
 

Interviewing Web VIPs: Geno Prussakov

by Cristi Miculi

 
Geno Prussakov

>>"Do not be afraid to experiment in your affiliate recruitment!"

Geno Prussakov is the author of A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants, a book which explains the basics of affiliate marketing from the merchant’s point of view.
See what are the best practices to recruit affiliates and motivate them. Geno explains how to become a true affiliate leader and earn more from this sales channel.

Here's a quick excerpt: How to recruit quality affiliates? "There are 6 techniques that I use on a continuous basis. All of them start with a letter "S": (1) software, (2) social media, (3) search engines, (4) second-tier affiliates, (5) summits and symposiums, and (6) symbiotic recruitment."

 

Read full interview
 

Technology Sells

by Claudiu Murariu

 

  
shopper trust conversion rates

>>Shopper trust & conversion rates

During a research on shopping cart conversion rates I did the last couple of weeks, I found websites with 0,4% funnel conversion rates and others with completion rates up to 70%. I never expected to find such big discrepancies; no analysis can be made in such conditions so I started to look up reasons for these discrepancies.

After talking to different software vendors about various issues their potential customers reported and after noticing different trends in multiple analytics data, I found the fugitive criminal guilty for many many abandons in shopping carts: Shopper Trust.

Continue to full article
 

Cool places to hang out

by Cristi Miculi

technology entertainment design The Copyblogger.com headline says it all - "Copywriting tips for online marketing success". You might want to hang out here to find out how to write "efficiently" on a blog, on landing pages or even how to do an intelligent keyword research on the Internet. Think it's not cool? Think again - Technorati says Copyblogger is one of the most popular blogs in the world, and a top 20 favorite among its readers.


blogrunner technology Technology.am - news and tutorials website made by geeks for geeks. Their idea is to create an online community where people can discuss various issues regarding tech news and how-to-s. Here's an interesting thing - Technology.am has a "Green Tech" section which unveils the latest efforts made to minimize the pollution impact on us. Also, start-up owners might be interested to be listed in their special category.


register If you're an online designer or developer, Smashingapps.com offers an impressive selection of useful online resources you can use in your website. From animation and buttons to complex widgets and ajax-powered applications, this is the place you can come when you're looking for something to include in your online business. Also recommended for those who don't have an idea to start a business - when you see what you can do online with little effort, you will surely get started :).
 
 

Avangate Article & Blog Digest

I bet you will find at least one new idea from the articles and blog posts below:

What Does it Take to Sell through Affiliates? Part One - Affiliates Info Page
Learn how to attract more affiliates to your products directly from your website - best practices. The first thing I'm going to talk about is what you can do in order to help potential affiliates find you and join your affiliate program, thus maximizing the chances to sell more using this channel.

Continue to blog post

Increasing software conversions Part 1: Auto-open after installation
Does your software open after installation? Check out Jason Cohen's thoughts from developer to developer on software usability.

Continue to blog post

Five tested ways to convert more software trials to purchases - Guest post by Jason Cohen
Jason Cohen, a guest blogger on Avangate blog, introduces a series of five posts about converting more downloads to sales. Read on and don't miss the chance of getting an honest opinion about your software/website!

Continue to blog post

Increasing software conversions Part 2: Ask a few questions
What sort of information should you ask for when users download the trial version of your software? Jason, our guest blogger, argues in favor of optional fields. Read on.

Continue to blog post
 
 
 

Call me back

Have any questions regarding Avangate services? Leave your contact details here and we'll call you back.

Quick links

eCommerce Platform
Reseller Management
Affiliate Network

  
How is the software channel coping with the crisis
software channel crisis survey As you know, we’ve done a survey on how the crisis is impacting the channel distribution in the software industry.
Check out the results!
 
 
Avangate

Avangate | Tel: US (650) 943-2447 | NL +31 20 890 8080 | E-mail: info@avangate.com
US Sales Office: 800 W. El Camino Real Suite 180, Mountain View, CA, 94040, USA
HeadQuarters: Van Heuven Goedhartlaan 937 | 1181 LD Amstelveen | Amsterdam Metropolitan Area | The Netherlands


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