Avangate press releases

Avangate adds Download Insurance Service to its eCommerce platform

Press release

January 31, 2008

Avangate Download Insurance ServiceAvangate BV, full service provider for electronic software distribution and reseller management for software vendors announces a new end-user oriented service that adds more value to the shopping experience, positively influences the buying decision and increases sales volumes.

The Download Insurance Service available with Avangate lets end-users re-download the software they have purchased for two years, at anytime.

"Whatever you offer end-users besides the actual product or service they have purchased is a competitive advantage and a big plus in the buying decision process. The new service we are introducing today is very important because it gives end-users the peace of mind that for two full years they can always re-download the software and do not have to bother with backups," explains Cristian Dorobantescu, Marketing Manager, Avangate.

The service is optional and software vendors can easily manage it in their Avangate Control Panel, it does not affect the commission schemes and it requires a reasonable charge from the end-user, defined by software vendors themselves on top of Avangate basic fee. The pricing scheme is an original one, depending on the product download file size and gives full pricing liberty to the software vendor.

"The Download Insurance Service is another product purchase related add-value service we launch, after options like Avangate Back-up CD, order as a gift and other marketing tools. We are quite sure it will rapidly translate in higher sales for our software vendors, as we already had the chance to witness sales increase when you offer end customers the comfort of having the purchased product at hand, at anytime, again and again, with the Avangate Back-up CD" says Laurentiu Ghenciu, Sales Manager, Avangate.

The service is available as of today to all software vendors using the Avangate eCommerce platform and in order to activate it they should contact their dedicated account manager. Immediately after activation the Download Insurance Service appears available for purchase, at a value set by the software vendor, on the shopping cart page.

More information on Avangate services is available on the official website www.avangate.com.

About Avangate
Avangate provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network.
The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the ARMS reseller management program specifically designed for software sales.

More information can be found on the corporate website, at www.avangate.com

Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate

+31 20 890 8080

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