In recent years, with the rise of eCommerce, many pundits have announced the death of the software distribution channel. But now, more than ever, these distribution channels, resellers, and new eMarketplaces serve an increasingly important role in helping software publishers break open new markets, innovate, and create relationships with end users. Within just a few years, software distribution channels will likely change more than any other channel in any other businesses globally. As a result, software marketers will need to understand these changes and the underlying technology needed to support them.

Download now and receive your complimentary copy of the White Paper from Revenue Architects: "The Software Distribution Channel: The Reports Of Its Death Are Greatly Exaggerated" and find out how to take advantage of the channel trends.

About Revenue Arhitects

Headquartered in Boston Massachusetts, with offices in San Francisco California, Revenue Architects is a research and professional services firm focused on marketing and sales performance. The firm focuses end-to-end across the value chain of sales and marketing to bring insights for sales and marketing excellence.

For more information go to: www.RevenueArchitects.com

About Avangate

Avangate is the agile eCommerce solutions provider trusted by thousands of Software and SaaS companies to grow their business worldwide through any channel, any model.

Specifically designed for software markets, Avangate's scalable and integrated solution includes a full-featured, modular and secure eCommerce platform, a partner order and revenue management system, as well as a constantly expanding worldwide affiliate network.

Avangate's market-proven eCommerce solution enables software companies to rapidly embrace industry shifts, reach customers effectively, and adopt new business models with a view to optimizing profitable revenue across online and offline channels.

For more information go to www.avangate.com