Going Beyond Subscriptions in a B2i World

A Profitable Concept for Software and Cloud Services Vendors

Whether it's business-to-consumer (B2C) or business-to-business (B2B), consumers today have more power in the buying process than ever - especially in the software and cloud services industries where innovation cycles are intense, competition is fierce, and almost every market has several strong competitors.

Instant access has largely destroyed the information asymmetry that existed between consumers and software and cloud services vendors. Google research found that individuals are touched by 10 to 14 pieces of information before they make a decision. Branding consultancies report people being hit with 3,000 brand impressions a day. It's becoming increasingly harder to "push" information to the customer.

This paper examines the implications of this power shift from the perspective of the individual buyer.

About Avangate


Avangate powers modern Digital Commerce, finally solving the complexity of online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. Backed by a proven cloud platform, unmatched expertise and a depth of digital commerce services, Avangate helps digital business leaders drive the fastest path to revenue, maximize the value of every customer, and expand global reach.

Over 4,000 of the most demanding digital businesses in over 180 countries trust Avangate including Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky, Metaio.

More information can be found on www.avangate.com

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