WHITEPAPER


Whitepaper For Software Business Professionals


As SaaS Goes Mainstream, ISVs Invest in Channel Support Tools





Change is constant in the technology business, but the pace of change can sometimes be overstated.

Software vendors today are reacting to a slew of changes in the industry - such as shifting technology models from on-premise to SaaS, to new business models of pay-as-you-go instead of perpetual licenses. What is critical in this transformation are the impacts on their distribution channels.

But does this mean that channel sales have run their course with the "disintermediation" due to cloud delivery models?

Download the Forrester Consultancy Technology Adoption Profile commissioned by Avangate for practical insights and advice about:

  • Challenges software and cloud vendors face enabling channels to sell SaaS enabled versions
  • Upcoming shift of the revenue mix between direct and indirect channels
  • Top concerns with channel partner performance in the Cloud and SaaS world
  • Technology investments necessary to support channels and equip them to build long-term relationships with end-customers
  • Benefits of partner order and revenue management

About Forrester Research

Forrester

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.

For more information go to: www.forrester.com

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