What Makes Users Stick with Your SaaS Product

In this webinar, analytics expert Claudiu Murariu will dive into the process of finding the single metric that has the most direct impact on growth for SaaS companies.

Also known as the North Star Metric, every company that's experienced insane growth has defined a metric like this for all of its departments to focus and report on. For Facebook, it was adding 7 friends in 10 days. For Slack, it was 2000 messages sent within a company account. Do you know what it is for your company?

Claudiu will take you through the setup needed to discover this metric, avoid common pitfalls and interpret your data correctly by presenting three case studies:

• Case study #1: A SaaS product with a value proposition closely linked to what made users stick. This case study will be presented live together with the customer, Irina Bucurenciu, Head of Marketing at 123contactform.
• Case study #2: A marketplace where the company had no direct control over why users stayed
• Case study #3: A software product without much data to work with initially that was still able to discover what kept users engaged for the long term.

Attendees will learn:

• What is an activation metric and where it fits in the customer journey
• The requirements needed to discover and calculate what makes users stick with a product over time (the "North Star Metric")
• How to analyze your data and use it in optimization campaigns

Who should attend: SaaS and software companies. Roles: marketing and sales professionals, growth hackers, customer success managers, onboarding and retention executives, BI and product analysts focused on growth and retention.