WEBINAR

How to Navigate The Perfect Storm in Software Commerce

Understand What Matrix Commerce Is and How It Affects Your Business

Webinar Duration: 30 minutes
Ray Wang

Ray Wang
Principal Analyst and CEO,
Constellation Research

Constellation Research
Michael Ni

Michael Ni
CMO,
Avangate

Avangate

On the other hand, the balance of power has shifted squarely to the individual customer who is placing unique demands of agility and responsiveness on both B2C and B2B customer engagement models of a software/cloud enterprise. Will you be ready?

The last great business disruption for Software distribution was eCommerce. Today, the rise of online and the proliferation of multiple channels and new buying models (freemiums, subscriptions) are putting pressure on commerce functions which currently exist in silos and are poorly integrated with no single point of control and accountability. Making the simplest of changes (such as introducing new products or markets) can often result in delaying time-to-revenue significantly.

Watch this webinar to:

  • Understand the idea behind Matrix Commerce - which shifts the focus from selling solutions to selling customer outcomes and how rapidly it's going to affect your business
  • Learn the 9Cs - A unique commerce framework to help understand this new phenomenon called B2i - Business-to-individual
  • Apply the lessons into creating a customer-centric model of commerce and your maturity on the scale, measured by the Customer-Centric CubeScore
  • Leverage Blueprint for Software and Cloud Services to drive immediate tactical changes in your marketing and monetization strategies

Packed with pragmatic advice and tips, and collective experience representing over 2700 software and SaaS companies on the Avangate platform, this is one "best practices" session that you will not want to miss.

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