WEBINAR

Winning Pricing Strategies for Software, IoT and Digital Goods

 

Webinar Duration: 30 minutes
Amy Konary

Amy Konary
Research Vice President, Software Licensing, Provisioning, and Delivery,
IDC

IDC
Omkar Munipalle

Omkar Munipalle
Director, Cloud Strategy and Business Development,
Gemalto (formerly SafeNet)

Gemalto (formerly SafeNet)
Raj Badarinath

Raj Badarinath
Vice President, WW Product Marketing and Alliances,
Avangate

Avangate

With every industry going digital, it's clear that value has shifted from hardware to software and services. As new digital goods and services emerge - Internet of Things for example - digital marketers are facing an ever-changing set of monetization challenges aimed at building long-term, recurring revenue relationships.

Join featured guest speakers Amy Konary at IDC Research and Omkar Munipalle, Director, Cloud Strategy and Business Development at Gemalto (formerly SafeNet) in an Avangate thought-leading webinar that will explore:

  • The evolving role of software in a digital business
  • Understand new pricing & licensing models - subscriptions, consumption-based, outcome-based
  • Linking customer experience with software monetization
  • How to overcome constraints that prevent seamless digital commerce

Watch this interactive session that combines an analyst perspective with the real world stories and walk away with insights that you can apply immediately.

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