WEBINAR

Lead to Revenue Management

How To Move E-Commerce from Good to Great

Webinar Duration: 30 minutes
Chris Fletcher

Chris Fletcher
Research Director
Gartner

Gartner
Michael Ni

Michael Ni
CMO,
Avangate

Avangate

Most companies that sell digital products like software, media, gaming, or services have invested time and money in e-commerce, but not every company has paid enough attention to how to better integrate lead management and marketing automation tools with the e-commerce platform to maximize their ROI.

Given the "white noise" coming at your customers through email, social media, and paid search, as well as all the traditional sources, the need to engage your customers using relevant content and appropriate channels is more important than ever.

Watch this webinar to hear Gartner analyst, Chris Fletcher and Avangate's CMO, Mike Ni, talk about using lead management to move your company's e-commerce revenue from "Good" to "Great"

The webinar will include:

  • Key drivers and benefits behind the accelerating adoption of marketing automation
  • Common challenges and approaches for lead to revenue management across organizations and systems
  • Framework for how marketing, analytics, sales and e-Commerce are increasingly integrated to drive revenue growth
  • List of the critical questions you should consider across marketing, sales and e-Commerce to take advantage of these changes
  • Customer case studies on B2B e-Commerce, as well as the increasing use of lead management for B2C sales
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