Campaign Validation for Ads, Redesigns, Landing Pages


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Brian Massey

Speaker: Brian Massey
Conversion Sciences

Conversion Sciences

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. Collecting behavioral data is easy, cheap, and fast.

CRO expert Brian Massey will take you through the modern digital design process, showing you where simple experiments ensure that your campaigns go out the door with high conversion rates and fast ROI on your spend.

Join this online session and learn:

  • What is driving the renaissance in behavioral data
  • What kind of experiment is used at each stage of design and development
  • How a data-driven landing page is crafted
  • Why AB testing should be the least common test you execute

Who should attend: Digital marketers, eCommerce, conversion & website optimization, web analytics, online marketing professionals.

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Campaign Validation

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