Building Your Organization's Experimentation Engine

Companies that have been able to create value with experimentation may find it harder to achieve the big wins that companies newer to optimization are able to uncover. After all, it's the low-hanging fruit that's easiest to pick.

In this session, Chris Goward, the founder and CEO of WiderFunnel, will show you how leading companies are expanding experimentation across teams and technologies and leveraging customer-centric strategies to mature past the 'quick wins' stage of their growth.

No matter where you are in your experimentation journey, there are 5 competencies that your organization needs to develop and continually improve in order to maximize results. Make sure to watch this session to learn all about them!