Selling Software and SaaS solutions in a World of Many Channels, Many Models
The software market today is driven by the rise of cloud computing, forcing independent software vendors (ISVs) to fight commoditization-driven margin pressure, expand to new channels and markets, and move to "frictionless" self-service transactions. These new delivery models have irrevocably altered how software is developed, distributed and consumed.
Featured Speaker: |
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Brian K. Walker
Vice President, Principal Analyst
Forrester Research, Inc.
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Brian serves eBusiness & Channel Strategy Professionals and specializes in how businesses can best use technology to drive results. Brian is
a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce. Brian
has experience with a wide range of eBusiness technologies, ranging from eCommerce platforms and software-as-a-service (SaaS)
offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. |
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| Key Takeaways |
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Why Attend |
You will be provided an in-depth analysis to help you:
- Better understand the rapidly changing nature of how software and SaaS solutions are being sold both online and through channels
- Anticipate the evolution of your selling channels, still representing over 50% of how software is sold, and how to and optimize your channel revenue
- Incorporate a broader perspective of eCommerce into your strategy. We'll explore how to make the most of the disruptions being caused by the rapid change of how software is delivered and consumed
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- Learn what makes online commerce effective in your strategy and how to anticipate its future impact on your business
- Learn online and channel concepts that you can apply at your company
- Connect with other software and SaaS vendors who are building their business online
- Enjoy a great lunch at a fantastic restaurant
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About Avangate
Avangate is the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel, any model. Specifically designed for software markets, Avangate's scalable and integrated solutions include a full-featured, modular and secure eCommerce platform, a partner order and revenue management solution, as well as a constantly expanding worldwide affiliate network.
Avangate's market-proven eCommerce solution enables 1,000’s of software companies to rapidly embrace industry shifts, reach customers effectively, and adopt new business models with a view to optimizing profitable revenue across online and offline channels.
Thanks for registering!
We are looking forward to seeing you at our event!
Don't forget to meet us on November 10th, 2011 for software selling know-how, lots of networking and new business opportunities!
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