eBook


Shopping Cart Best Practices


for Software and SaaS Sales




The shopping cart is one of the most important vehicles of your online business. This is where you see your marketing efforts turn into revenue. When selling products and services online, it's best to have control over the shopping experience throughout the digital lifecycle, along with optimized templates and split-testing tools to increase conversion rates.
This paper shares best practices to maximize your conversion rates and revenue growth based on Avangate's experience with thousands of B2C and B2B clients that sell software and SaaS online. You'll see practical examples of split-tests that you can run in your own purchase funnel, and learn from customer case studies that have produced impressive results in their optimization program.

You will Learn:

  • Best practices to maximize your conversion rates and revenue growth based on Avangate's experience with thousands of B2C and B2B clients that sell software and SaaS online
  • Practical examples of split-tests that you can run in your own purchase funnel
  • Customer case studies that have produced impressive results in their optimization program

About Avangate

Avangate

Avangate, a Francisco Partners portfolio company, is the digital commerce provider that helps Software, SaaS and digital goods companies to sell their products and services via multiple channels, to acquire customers across multiple touch points, to increase customer and revenue retention, to leverage smarter payment options, and to maximize sales conversion rates. Avangate's clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, Telestream and many more companies across the globe.

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Shopping Cart Best Practices

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