Web Analytics Consultancy
Web Analytics Consultancy
Discover what's going on your website. Make informed decisions
Web Analytics consultancy is a service that allows you to get access to detailed information about your website's traffic, about visitors' behavior and it helps you choose the best direction for improving your website, based on detailed statistical analysis.
Your website traffic is more than just a number of visitors. Behind it there are users who got on your website with certain goals that they fulfill or not. An advanced analysis of your website traffic will continuously reflect the way visitors interact with your site, what problems do they encounter and how can we change the website in order to help them finish successfully their interaction with the website.
Avangate offers its own tracking JS Technology for the online sales through secure.avangate.com pages but is also able to integrate any Analytics Tracking Platform into Control Panel at no additional costs.
Benefits:
- Advanced tools implementation for website traffic analysis;
- Increasing the conversion rate from visitors to clients;
- Monthly reports and upon request in order to deeply understand different processes on your website;
- Setting up traffic monitoring tools that come from online communication channels (partner websites, email marketing, blogs) and offline (radio commercial, print).
The Web Analytics Consultancy service includes:
- Checking for the accuracy of gathered data within the Web Analytics Service;
- Defining Key Performance Indicators (KPI) of interest for your business objectives;
- Customizing the tracking tool to measure your goals;
- Setting up Pay Per Click Campaign tracking;
- Setting up Software Download tracking;
- Setting up email marketing campaigns tracking;
- Setting up tracking for any other online and offline campaigns that end up on your website;
- Setting up eCommerce Tracking;
- Interpretation of results;
- Adjustment and consultancy on improving these results;
- If available, comparing the results with benchmarking data for industries of interest.
Deliverables:
- Email and live support for any tracking code changes implementations;
- Monthly reports and knowledge transfer on how to interpret and make changes on your website to increase conversion rates;
- Alert tracking reports on agreed special events.
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