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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach

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Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate Acquires 2Checkout

Avangate Customer Success Stories

Zemana - Security Software

Increased Shopping Cart Conversion with Out-of-the-box A/B Testing Tool from the Avangate eCommerce Platform

Amina Zilic, Sales & Marketing Developer at Zemana
Amina Zilic Sales & Marketing Developer at Zemana
Zemana
 



"Our main goal with this project was to optimize the user experience on our shopping cart and to decrease the abandonment rate, with the ultimate goal to increase RPV (revenue per visitor). Using the Avangate in-platform testing tool was incredibly easy and quick. We obtained a 26% increase in conversion rate in a short amount of time. The results translated in an immediate increase in revenue,” Amina Zilic, Sales & Marketing Developer at Zemana.

 

 

 

About Zemana

Zemana is a security software provider specialized in security protection for home and business users. Learn more on www.zemana.com.

 

Project: Shopping Cart Optimization with Out-of-the-box A/B Testing Tool from the Avangate eCommerce Platform

The Context & Objectives

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Case Study
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The overall objective of this project was to improve the shopping cart efficiency, with the target to increase the conversion rate by at least 10 percentage points. Zemana focused on testing the checkout page in order to make it as simple as possible for customers to purchase their products online.

Solution

Zemana used Avangate’s in-platform A/B testing tool because the tool was readily available, without any integration needed, intuitive and easy to use.

Key Results: 26% increase in conversion rate

  • 10% increase in conversion rate from order flow optimization
  • 11% increase in conversion rate from shopping cart design optimization.

Read more Avangate client success stories.