Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach


Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate Acquires 2Checkout

Avangate Customer Success Stories

Movavi - Software for Audio-Video

15 fold ROI with Shopping Cart Optimization. Increased Revenue by 12%+ through Improved Acquisition and Retention

Albina Zakharenko Head of Marketing and Sales, Movavi
Albina Zakharenko Head of Marketing and Sales, Movavi

"At Movavi, we are looking to bring in new business via additional channels – the Avangate Affiliate Network is a strong and steady source of income. At the same time, we pay careful attention to client retention and customer lifetime value. Avangate’s Commerce solution provides us with clear visibility into key business metrics around renewals and with marketing tools that help us boost conversion rates and help us recover a significant portion of our revenues, which otherwise would have been lost.” said Albina Zakharenko, Head of Marketing and Sales at Movavi.




About Movavi

Movavi produces a wide range of multimedia programs for users to get the most from their videos, music, and photos on an platform and any device. Learn more at


Project: How Movavi Obtained a 15 fold ROI with Shopping Cart Optimization

The Context & Objectives

Download full case study Download Movavi Case Study
Case Study
Download full case study

Movavi is a strong advocate of optimization through A/B testing. To maximize revenue growth, it ran parallel tests on the product pages and checkout pages. The tests were focused on customer acquisition, and how to maximize conversion rates and RPV (revenue per visitor).


Avangate, together with their partner Sellpoints, ran a conversion optimization program consisting of several a/b tests. The service produced a 15x return on investment for Movavi.

Key Results

  • +5.5% increase in conversion rate
  • +22% increase in revenue per visitor
  • 15x return on investment for Movavi

Project: How Movavi increased revenue by 12%+ with Avangate through improved acquisition and retention

The Context & Objectives

Download full case study Download Movavi
Case Study
Download full case study

In a highly competitive market with many free products, increasing sales via additional channels as well as client retention are important elements of a sales strategy.


To support its online strategy, Movavi employs Avangate’s commerce platform that covers both the global online direct component as well as additional sales channels such as Avangate’s Affiliate Network. Movavi also aims to constantly optimize and automate the client retention process, especially for their newly introduced subscription-based products.


Key Results

By employing Avangate’s solution, Movavi is able to boost revenue through (2014 data):

  • Expanded reach in 100+ countries
  • Increased revenue by 10% from acquisitions via the Avangate Affiliate Network
  • Revenue Uplift by 2.6% from improved retention

Read more Avangate client success stories.