Software Marketing

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Advice on how to promote software online

Analytics Minibible for Software Vendors v2.0
August 17, 2010
Download for free the The Analytics MiniBible for Software Vendors v2.0! The update brings insights on how to use the new asynchronous tracking code for your website measurement needs. Continue to Blog post
New Year - New Google Realities
December 14, 2009
Google changes will be affecting your software business presence in Google in 2010 - start thinking about what you can do about it. Continue to Blog post
Breaking Google's Glass Ceiling with a Microsite
December 07, 2009
Consider creating and maintaining a microsite, to boost your search engine ranking. Learn from a microISV's experience. Continue to Blog post
150+ Negative Keywords for Software Selling AdWords Campaigns
September 24, 2009
Here's a list of more than 150 negative keywords that I believe could be used in a software selling AdWords campaign. Continue to Blog post
How Should Startups Approach ReadWriteWeb
July 22, 2009
Check out the interview made by Bob Walsh with Marshall Kirkpatrick, Lead Writer at ReadWriteWeb. The interview is part of Bob's new book, "The Web Startup Success Guide". Continue to Blog post
Top 50 Free Directories
April 10, 2009 (11 comments)
List of the top free ranking, human-edited SEO friendly general directories, where you can submit your website in order to improve search engine placement. Continue to article
50 Free Press Release Submission Websites
January 28, 2009 (57 comments)
Distribute your press releases to online media channels by submitting them to good websites, such as the ones mentioned on this article. Continue to article
Twitter + Analytics = Love
January 19, 2009
We have developed a GreaseMonkey script for Firefox, which offers the possibility of adding Google Analytics variables in order to easily track all the users clicking on your shorten URLs. Find out how this can contribute to your Twitter tracking. Continue to Blog post
Guide to Optimizing PDFs for Search Engines
September 15, 2008 (1 comment)
An article about how PDFs can be optimized for Search Engines. PDFs documents have become a valuable tool to create awareness but also as a way of promotion due to Search Engine Optimization. Continue to article
10 Useful Free Tools in the AdWords Campaign
July 14, 2008 (3 comments)
An article presenting 10 free useful tools to be used in the AdWords campaign. From keyword jugglers and synonym tools, they are all useful in any AdWords Campaign. It is true that the campaign cannot be fully automated but al least your work will get easier. Continue to article
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