Redwood Shores, CA– August 16, 2011 – Avangate, the leading eCommerce and partner management solutions provider for Software and Software-as-a-Service companies, today announced that William Lansing and Thomas Kendra have been appointed as directors on Avangate’s Advisory Board.
The appointment of these new board members serves as another milestone in Avangate’s growth, particularly in the US. Other recent significant developments include the appointment of Carl Theobald as president and chief executive officer, and the $5.5 million investment from the 3TS Cisco Growth Fund.
“I am delighted to welcome both Tom Kendra and Will Lansing to the Avangate Advisory Board,” said Radu Georgescu, chairman of the board. “Avangate is at a very exciting juncture in its evolution as a company and the addition of Will and Tom offers a new wealth of knowledge and experience to propel the company into our next phase. Avangate is experiencing significant growth as software companies increasingly leverage eCommerce solutions to manage and optimize their multi-channel sales, both online and offline.”
William J. Lansing has extensive eCommerce experience, having served as CEO and director of a number of public companies including InfoSpace, ValueVision Media, NBC Internet and Fingerhut. Mr. Lansing was a partner at the private equity firm, General Atlantic Partners, and also served as vice president of Corporate Business Development for General Electric in addition to being a member of General Electric's Corporate Executive Council. Mr. Lansing currently serves on the board of directors of RightNow Technologies (NASDAQ: RNOW), a SaaS CRM company, and FICO (NYSE:FICO), a decision analytics company.
Thomas Kendra is a veteran of the IT industry, with over 30 years of experience and numerous executive and board level roles, including his current role as a member of the executive board of directors for ACG Silicon Valley, a leading organization for senior M&A and corporate development executives. Previously, he was the executive vice president of the enterprise products and solutions business line at CA Technologies, Inc. (formerly Computer Associates) and also served on the board of directors of Pareto Networks. Additionally, Mr. Kendra was the group president of the security and compliance group at Symantec Corporation.
“We are thrilled to have Will and Tom as part of the Avangate team,” said Carl Theobald, president and CEO, Avangate. “Their deep experience in driving innovation in the eCommerce and Software-as-a-Service industries will help fuel our global expansion.”
Bios of the Board members can be found at: http://www.avangate.com/company/advisory-board

Avangate is the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel, any model.
Specifically designed for software markets, Avangate's scalable and integrated solution includes a full-featured, modular and secure eCommerce platform, a partner order and revenue management system, as well as a constantly expanding worldwide affiliate network.
Avangate's market-proven eCommerce solution enables software companies to rapidly embrace industry shifts, reach customers effectively, and adopt new business models with a view to optimizing profitable revenue across online and offline channels.
More information can be found on www.avangate.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Marketing Communications Specialist
Tel: +31 20 890 8080
Email: press@avangate.com
For interview requests or any other media inquiries, please contact:
Delia Ene
Marketing Communications Specialist, Avangate
+31 20 890 8080
press@avangate.com