Tuxera Saw a 25% Increase in Online Software Sales with Avangate

eCommerce Provider Avangate Was Selected to Power Tuxera's Online Shop

Amstelveen, The Netherlands – Feb 9th, 2011 – Avangate, full service provider of electronic software distribution and partner management solutions for software vendors, has recently started an eCommerce agreement with Tuxera, the leading provider of Windows and Mac compatible file systems for Android, Linux and other platforms and winner of the 2010 Red Herring Global 100 Award.
Since working with Avangate, Tuxera has noticed a remarkable 25% increase in online software sales due mostly to Avangate’s advanced localization capabilities that opened new markets for the file systems company.

Tuxera benefits from the Avangate eCommerce services to sell their Tuxera NTFS for Mac products worldwide. The Tuxera storefront is seamlessly integrated with Avangate’s multi-language, customized shopping cart accepting payments with a variety of payment methods and in multiple currencies.

“Since we started working with Avangate we have noticed a 25% increase in online sales, with the highest numbers coming from the US market. Moreover, Avangate takes a significant load off our sales support people – we’re estimating a 60% reduction in sales operations requirements- as the Avangate team manages everything that has to do with orders and payments. Basically, the online shop has become an opportunity to grow our business, instead of a time-consuming task”, said Mikko Välimäki, CEO of Tuxera.

“We are very pleased when we see that software vendors increase sales and render their activity more efficient when working with Avangate. Tuxera is a market leader in its niche and needed an additional competitive advantage as far as the online sales channel is concerned. Avangate is offering just that and helps Tuxera focus more on strategic marketing and sales issues”, said Laurentiu Ghenciu, VP, Global Sales and Marketing at Avangate.

Avangate handles the entire ordering process for Tuxera, including payment processing, antifraud filtering, product delivery, invoicing and 24x7x365 shopper support via phone and email. Tuxera eCommerce managers leverage Avangate’s services and tools to create, test and monitor sales and marketing campaigns effortlessly. The Avangate reporting module provides insight into every aspect of the business, from order statistics to financial data and Tuxera personnel can customize their own reports with metrics they observe and need.