Avangate Sponsors ISDEF Autumn and SWRUS

Support for CIS software vendors on how to increase revenue on the global market

Russian version

Amstelveen, The Netherlands - Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, will sponsor and speak at two main software industry events in the CIS: SWRUS, The Shareware Industry Conference, September 28, Kiev, Ukraine and ISDEF, The Independent Software Developers Forum Autumn edition 2009, October 1-4, Moscow, Russia.

Avangate hosts an exhibit booth at ISDEF and is also the Registration Sponsor of the conference. Company representatives will contribute with presentations and discussions aimed at offering software vendors tips and solutions on how to survive today's challenging economy and to adapt to current opportunities and threats.

This year's SWRUS conference is dedicated to the global financial crisis - Avangate representatives will focus their presentations on efficient sales techniques and new revenue streams. An Avangate Web Marketing Specialist will give software developers expert advice on how to improve conversion rates and software sales through website and shopping cart optimization, using tools and features readily available in the Avangate eCommerce platform, successfully used by current clients to increase revenue from international markets with minimal implementation and marketing effort.

"Along the years, we have paid close attention to CIS software vendors' very specific needs and we are committed to continue our efforts to support further our partners and adapt to the CIS software market demands to the very last detail", commented Laurentiu Ghenciu, Avangate VP of Global Sales and Marketing. "ISDEF and SWRUS are excellent opportunities for us to consolidate our relationships and partnerships in the CIS. This is our tenth participation in CIS software events and, as every time, we are prepared to exchange new ideas and new ways for software vendors to increase their revenues", continued Ghenciu.

Besides an active presence at software industry events, Avangate also offers Russian speaking software vendors help and advice on how to expand their businesses to international markets, with a dedicated .ru website and blog in Russian, together with expert commercial and legal support specifically tailored for companies established in the CIS.

More information about the two conferences can be found at:

• SWRUS: http://swrus-kiev.com/
• ISDEF: http://www.isdef.org/en/conference/isdef2009/