Avangate Sponsors the 19th Software Industry Conference - SIC 2009

Marketing and sales experts will present latest trends in online tools and new revenue opportunities for the software industry

Amstelveen, The Netherlands - July 01, 2009 - Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, today announced it is sponsoring and speaking at the 19th edition of the Software Industry Conference (SIC), taking place July 16-18, 2009 in Boston, Massachusetts.

At its fourth participation at SIC, Avangate will hold a hospitality suite in Salon B throughout the show, an exhibition stand at the event's Exhibit Night on Friday July 17 and company experts will deliver presentations on up-to-the-minute trends in web marketing and sales opportunities, assisting software vendors increase their business efficiently:

• How to Use Social Media Marketing, by Adriana Iordan, Web Marketing Manager, Thursday July 16, 1:00 - 2:00 p.m.
• How to Monitor and Protect Your Reputation Online, by Adriana Iordan, Web Marketing Manager, Friday July 17, 3:30 - 4:30 p.m.
• Best Cure for 2009: New Revenue Streams, by Casey Potenzone, VP of Sales North America, Saturday July 18, 1:00 - 2:00 p.m.

At the conference, Avangate representatives will be available for one-to-one discussions with software vendors on how to grow and expand their business internationally, with emphasis on the European market - accounting for roughly one third of the worlds' software sales.

Avangate will also present new services and additions to the eCommerce solution: methods for increasing conversion rates combined with enhancements to the shopping cart - advanced A/B testing options, integration with cutting edge web analytics tools. Other developments include extra payment and pricing options, improvements in the Affiliate Network, together with fresh business opportunities such as localized sales channels for European countries.

For more information on the Software Industry Conference, go to: http://www.sic.org For more information on Avangate's participation at the event and to schedule a meeting with the company's representatives at the show, go to: http://www.avangate.com/lp/sic-2009.html