Avangate takes on Portuguese

Ordering interface offered now in 12 languages

Amstelveen, The Netherlands - Mar 19, 2008 - Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, today announced the launch of the ordering interface in Portuguese, continuing the trend of developing multilingual tools to support global clients penetrate local markets.

One of the top ten most used languages on the Internet, Portuguese adds to English, Chinese, Spanish, Japanese, French, German, Italian, Dutch, Russian, Romanian and Czech, making a total of twelve languages featured in the ordering interface of the Avangate eCommerce platform.

Software vendors using Avangate can employ a fully localized customer-facing ordering process: ordering pages with localized information and customer support emails, positively influencing shoppers to complete the checkout process, repeat buy and further recommend the online store.

"The impact of localization on software revenues, market growth and customer satisfaction makes it an intrinsic part of global expansion strategies. The shopping cart is a core part of this approach - buyers are most comfortable to key in sensitive information in a language they understand best: their mother tongue. Offering the Avangate ordering interface in as many languages as possible is part of our bigger strategy to offer clients localization support, together with localized web marketing services, payment methods, commercial and informational support on software business issues and a variety of partnerships on local markets.", mentioned Laurentiu Ghenciu, Avangate Sales Manager.

The multilingual feature is linked to the geo-location tool also developed by Avangate, which tells the system where the shopper comes from and commands the display of the local currency, while the corresponding language is identified and automatically displayed depending on the default browser language. Vendors can also verify statistical reports in the Avangate Control Panel and measure the impact on specific markets more accurately with each new language introduced.