Avangate Offers Software Companies Expanded Localization Capabilities For The Middle East

eCommerce Provider Adds CashU Payment Method, Farsi Language, and Several Local Currencies

Redwood Shores, CA – December 22, 2011 – Avangate, the agile eCommerce solutions provider trusted by thousands of Software and SaaS companies to grow their business worldwide, is announcing the addition of new Middle Eastern and North African localization capabilities including cashU payment method, Farsi language, and several billing and display currencies.

cashU is an alternative payment method based on prepaid cards that can be purchased in most Middle Eastern and North African countries, and is considered one of the most popular Internet payment solutions within these regions. Through a web-based interface, customers can pay online using the pre-paid cashU vouchers, and they can also add credits to their cashU account.

Newly added currencies include the Israeli New Sheqel, Qatar Riyal, Saudi Riyal, Egyptian Pound and seven others. The Farsi language has circa 110 million native speakers, holding official status in Iran, Afghanistan and Tajikistan. Besides helping vendors penetrate new markets, deep localization capabilities increase shopper trust, leading to higher conversion rates and revenues.

“Our mission continues to be to provide Avangate’s customers with solutions for growing their businesses worldwide with an exceptional customer experience,” said Michael Ni, Senior Vice President of Marketing and Products.  “Expanding our localization capabilities is a crucial component of our goal. Avangate is among the first to deliver Middle Eastern localization and payment options enabling software companies to reach new customers and geographies, especially in emerging markets.”

The Avangate eCommerce platform already supports multiple localization capabilities for ordering software online and through channel partners.  These features bring together 24 languages, 27 payment methods, 48 display currencies, and hyper-localization to present geographic-specific pricing, taxes, and appropriate global and local payment methods.

For more information on Avangate localization capabilities go to: Compare commerce solutions.