Selling Software and SaaS solutions in a World of Many Channels, Many Models - Avangate Events in San Francisco and New York

Featured Speaker from Independent Research Firm to Discuss about the Highly Disruptive Time in the World of Commerce Technology

Redwood Shores, CA – October 26, 2011 – Avangate, the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel and any model, invites eCommerce, Marketing, Sales and Channel Professionals from small and medium sized ISVs to attend their Avangate Sky Tour events, designed to be an open forum for idea exchange and discussion on the latest trends in the software industry.

Forrester Research Inc. Vice President and Principal Analyst Brian Walker will be attending both events as the featured speaker and will be discussing how to better understand and adapt to the highly disruptive time in the world of commerce technology and how all this applies to digital goods and software sales.

Event Details: “Selling Software and SaaS solutions in a World of Many Channels, Many Models”

San Francisco
When: Thursday, November 10th, 2011, 11:30 AM - 2:00 PM
Where: Zibibbo Restaurant - 430 Kipling Street, Palo Alto, CA
More details and to register: http://www.avangate.com/lp/event-skycommerce-san-francisco.html

New York
When: Friday, November 18th, 2011, 11:30 AM - 2:00 PM
Where: Crown Royalton Hotel - 44 West 44th Street New York, NY
More details and to register: http://www.avangate.com/lp/event-skycommerce-new-york.html

Attendees will better understand the rapidly changing nature of how software and SaaS solutions are being sold both online and through channels; learn what makes online commerce effective and how to optimize their channel revenue, still representing over 50% of how software is sold worldwide.

Software industry professionals taking part will be able to connect with other peers from software and SaaS companies who are building and growing their business online.
The event is complimentary with an accepted invitation or registration, and lunch will be provided.
For more information and to register, go to the event landing pages above.