Additional European Payment Methods
Avangate Introduces Additional European Payment Methods
Online Bank Transfers, eWallets and Direct Debit are all very popular in Europe and increase sales conversion rates
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Amstelveen, The Netherlands – May 31st, 2010 – Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, announced the introduction of four additional local payment methods in Europe: iDeal for The Netherlands, WebMoney for Russia, ELV- Direct Debit and Giropay for Germany.
| Avangate is constantly matching services with buyers’ preferences so
vendors can sell more software online and gain market penetration.
Enhancing customer experience through localization of payment methods is
part of this process. More payment methods offer greater flexibility
and comfort for shoppers purchasing products online, which - according
to company’s own research and testing - increases sales conversion rates
and improves customer satisfaction. “Across Europe, online bank transfers, Direct Debit and eWallets are growing in popularity. If we look only at iDEAL in The Netherlands or ELV-Direct Debit in Germany, they are top payment methods in each respective country. Avangate vendors targeting these markets have seen 20% + increases in sales conversion rates, confirming our expectations”, noted Laurentiu Ghenciu, VP of Sales and Marketing at Avangate. “With all implementation and integration effort coming from Avangate, vendors’ ROI goes up without additional budget spend”, added Ghenciu. |
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Payments by iDeal, ELV-Direct Debit, Giropay and WebMoney supplement the scores of local payment methods that Avangate clients can offer end-customers, such as Alipay in China, Carte Bleue in France, local wire transfers in several countries.
Avangate will continue to introduce local payment methods in the near future.
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About Avangate
Avangate is the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel, any model.
Specifically designed for software markets, Avangate's scalable and integrated solution includes a full-featured, modular and secure eCommerce platform, a partner order and revenue management system, as well as a constantly expanding worldwide affiliate network.
Avangate's market-proven eCommerce solution enables software companies to rapidly embrace industry shifts, reach customers effectively, and adopt new business models with a view to optimizing profitable revenue across online and offline channels.
More information can be found on www.avangate.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Marketing Communications Specialist
Tel: +31 20 890 8080
Email: press@avangate.com
Media Contact
For interview requests or any other media inquiries, please contact:
Delia Ene
Marketing Communications Specialist, Avangate
+31 20 890 8080
press@avangate.com
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