Avangate Announces Strategic Plan for 2010

Focus on software sales channel integration, optimization and expansion into emerging markets

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Amstelveen, The Netherlands – January 20th, 2010 – Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, sets strategy for 2010 with focus on sales channel integration: direct online, affiliates and reseller partner network.

Furthermore, Avangate will bring in even more services and tools in the areas of localized search engine marketing, web usability, shopping cart optimization, web analytics & multivariate testing, social media and email marketing to proactively help clients maximize revenues through optimization of software sales related processes and marketing campaigns.

 “Avangate has seen significant growth in 2009 despite the economic crisis and we have great confidence in our 2010 evolution”, mentioned Carmen Sebe, CEO at Avangate. “Our approach regarding sales channel integration will enable software vendors to leverage each available channel while reducing overall management costs.”

Sebe added, “Continuing on the successful cooperation with Intel for the Intel® Business Exchange Store in Europe and with partners such as TrialPay, Uniloc or Alipay -, Avangate will establish additional strategic integrations with key players in the industry. The aim is to enhance exposure and sales opportunities as well as to increase return and reduce effort for our clients’ sales and marketing departments.”

Avangate will keep on expanding its offering to cater for key global regions such as the BRIC countries. This is in line with the current strategy to support software vendors’ expansion plans and to assist them implement more effectively their eCommerce and channel distribution strategies on targeted local markets.