Avangate offers a quick setup process and its users can customize the purchase experience for customers and even offer their products to consumers around the world. It also comes with the industry's highest security standards, including fraud checking, secure order pages and PCI compliance.

Solutions Providers for Retail published a contributed piece by Mike on the very actual and relevant topic of customer centricity and the need to provide a consistent customer experience across channels and touchpoints.

Internet Retailer talks about how Bitdefender gets a bigger bite of b2b market and Avangate’s role in helping them do that. This is a great validation of how Avangate can help drive B2B sales.

Software and SaaS vendors are in a dual quandary: how can they carefully follow what buyers want and have context-aware touch points that allow them to adjust their product to their needs at any time, while simultaneously balancing and nurturing existing channel relationships to leverage sales?

E-commerce specialist Avangate is warning the channel that it must change if it wants to continue selling software. This is aimed at software vendors and resellers alike.

Carl Theobald, Avangate CEO, in a discussion with Jeff Barrett on how the software industry is not dying, but rather, it needs a different approach toward distribution and sales in the age of cloud computing.

Social and mobile are already set to soar according to several experts, but one more area could see skyrocketing numbers in 2013. The cloud, which helps businesses operate both social and mobile options, could see significant growth from large and small businesses throughout 2013.

With direct sales forces under heavy pressure and channel partners becoming scarcer as the reseller market undergoes shifts, a new type of distribution that encompasses both and more is emerging.

The current state of subscriptions in software is not a long-term solution, with the hype around it placing rose-colored glasses on the eyes of many businesses that directly affects their delivery and revenue models and subsequent viability.

Cloud computing is changing the relationships customers have with their vendors and partners, but according to Avangate, the next stage of evolution is under way and will continue to evolve in the coming months and years.

Software vendors must redefine the role that their channel partners will play in this new world. Empowering the channel to own the relationship with the end customer and manage renewals, upgrades, cross-sales is the right way to go.

Raj Badarinath, Director, Product Marketing at Avangate, commenting on how retailers as well as software vendors need to adapt the way they sell software in a market shifting to Cloud services and online delivery.

Still some in the market expect that a few key IaaS players will emerge over time. “There will probably be consolidation because of sheer economics,” said Carl Theobald, CEO of Avangate, an Amsterdam-based provider of e-commerce payment and transactional services. There will be a few big players that provide a higher level of service at scale — there won’t be hundreds but there won’t be just one, he said.

Avangate was mentioned in the Forrester Wave™: B2C Commerce Suites, Q3 2012, Forrester Research Inc, 2012, among digital or media focused commerce solutions.

Ray Wang discusses the UsedSoft vs. Oracle case's ruling and analyzes its implications: software no longer has to be in a physical form such as a CD or DVD in order for it to have resale value. Wang comments that cloud would lead to vendor lock-ins as software publishers move to deliver software in the cloud since users don't own their licenses. The analyst mentions that companies like Avangate can help vendors ensure that the necessarily updates and alterations will be delivered upon exhaustion.

In an educational article on the digital challenges merchants face, Avangate is specifically highlighted as an e-commerce service provider that helps merchants grow their businesses as e-commerce evolves.

Martin Schneider, analyst and research manager, enterprise software at 451, covers Avangate in an MIS Impact Report.

As software evolves and licensing options abound, customers are looking for solution providers that offer the most flexibility.

Avangate’s CEO Carl Theobald is telling “the best kept secret in e-commerce.” The secret? There’s a $55 billion market for selling software over the Internet fueled by the Software as a Service (SaaS) and Subscription approach to distribution.

Avangate, an ecommerce solutions provider to numerous software and SaaS companies, has been included by Forrester (News - Alert) Research Inc., in its "SMB eCommerce Solutions 2012,” report.

Report supports SMB vendors in finding eCommerce solutions best suited to their needs and captures information such as solution type, cost and business model supported, target, primary markets served and professional services.

The way that digital content and goods are consumed is undergoing vast and rapid changes. Gone are the days of purchasing a disk, installing and then using software or other digital goods on your PC. The cloud has changed virtually everything when it comes to how software is developed, sold and consumed.

Channel management and e-commerce software specialist Avangate has announced the appointment of software industry veteran Mike Smith as its UK sales manager, charged with ramping up the firm's online software distribution activities in the midmarket.

Avangate mentioned as e-commerce provider by analyst Ray Wang, CEO of Constellation Research, commenting on Dell's formation of a new software group and the company’s potential acquisition needs.

E-commerce platform provider Avangate has marked its arrival in the UK by claiming its products protect VARs against vendors taking cloud deals direct.

Recognizing a growing need among consumers for access to digital content, this report highlights tactics for selecting an ecommerce provider and looks at some of the key solutions available in the market today.

Adriana Iordan, Vice President of Web Marketing at Avangate explains how to correctly evaluate an online store conversion rate. More details in the article.

Avangate hat mit SkyCommerce eine Vertriebsplattform vorgestellt, mit der sich Software-Produkte zeitgemäß vermarkten lassen können. Gerade in Zeiten von Software as a Service ein vielversprechendes Modell.

Avangate announced the launch of SkyCommerce, the new suite that integrates its advanced eCommerce and Channel Management SaaS-based modules to enable software vendors to grow both online and offline sales and accelerate their time to market.

The online sales channel continues to grow each day, touching every corner of the globe and nearly every type of merchant or marketplace. An obvious, fundamental component to the success of this channel is the payment system. With all the options available, choosing the right one may seem like a daunting task [...].

Ecommerce platform Avangate, which provides its services exclusively to software and SaaS companies, has launched SkyCommerce, a software suite that integrates with Avangate's eCommerce and Channel Management SaaS-based modules to enable software vendors to grow both online and offline sales and accelerate their time to market.

Enter e-commerce service provider Avangate and its SkyCommerce suite, which combines the company’s e-commerce smarts with a new channel management module to enable companies of any size to manage their online sales and build and manage a channel following.

"Intel's software store is run by a Dutch company called Avangate, which is responsible for Intel BX\'s hosting, billing and processes."

Avangate has made available the SkyCommerce suite which enables software vendors to boost both online and offline sales.

Carmen Sebe, Avangate CEO, talks about SaaS, Cloud, Mobile, trends and changes in the software industry.

Avangate was featured in Forrester's Market Overview: SMB eCommerce Solutions, a guide to selecting an eCommerce solution across North America and EMEA.

This research helps SMB companies find the right solutions for their business as they develop their online channels, launch brands, go global, as well as reach and transact with customers directly.

"Das Shop-Hosting und Billing überlässt Intel dem rumänischen Dienstleister Avangate."

Radu Georgescu, Avangate Chairman, talks about the company's US expansion plans and the office in Silicon Valley

Article comments the introduction of new payment methods for European customers, namely iDeal for The Netherlands, WebMoney for Russia, ELV- Direct Debit and Giropay for Germany.

"Chinese leading online payment service Alipay has established a partnership with Avangate [...] ."

The survey covered important aspects that software vendors need to keep in mind when choosing an eCommerce provider. Avangate rated highest (out of 14 major eCommerce providers).

"Der Shop läuft auf einer Plattform des niederländischen E-Commerce-Anbieters Avangate. Er ist auch für Hosting, Billing und die Prozessabwicklung des Shops verantwortlich."

Software vendors will be able to better market their downloadable apps or web-based subscription products.

Article discusses software distribution models and growth in the context of cloud computing technology.

Avangate has debuted a suite of software tools that software companies can use to better manage their own online sales and distribution operations.

Cooperation of Avangate with Alipay in China

Article covers the introduction of new payment methods for European customers by Avangate, with additional explanations about the benefits of DIRECTebanking and Carte Bleue.

E-commerce solution provider Avangate announced that TeamLab, a corporate collaboration platform, will use its platform to manage their SaaS online sales.

TechCrunch covers the 3TS Cisco Growth Fund investment in Avangate.

Avangate mentioned in IDC report on Worldwide Electronic Software Distribution 2009–2013 Forecast: Software's Greener Alternative, by Research Director Amy Konary

Teams: Open Source, Pricing Strategies, Software as a Service, Software Business Strategies, Software Pricing and Licensing

Article contains tips and resources on marketing for the software industry.

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