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Axigen Case Study
The client: Axigen
Software: Axigen Mail Server
Site: www.axigen.com| Download the PDF version (382KB) |  |
Oana Bornaz
CEO Axigen
Axigen
The project
In October 2005, AXIGEN was about to launch a brand new software product - Axigen Mail Server for Linux. Axigen is a fast, reliable and secure mail server, enabling System Administrators to have easy management and full control of the email traffic, providing SMTP/ESMTP, IMAP, POP3 and WEBmail services.Key issues
- web exposure - for increased website and product visibility on the Internet
- downloads and free trial versions - for increased awareness of the product
- accepting credit card payments online - for secure payment gateway and fast product delivery
The challenge
Outlining the benefits of the Axigen Linux mail server looked a difficult task, with so many mail servers freely available. Also, the website and the product were both new launches.
Objectives
Driving traffic and downloads from major search engines and software directories was a major objective.The client also needed to make sure the website clearly presented the company product and allowed visitors to quickly download a free trial version and be able to easily order a fully-licensed version of the software.
Implementing an online payment solution was also one of Axigen's objectives.
The Avangate solution
- Driving traffic and downloads from major search engines and software directories
In the meantime we started to implement a linking strategy to increase the link popularity of the website and the product visibility on the internet in order to achieve a top ranking in Google, Yahoo and MSN. Achieving a ranking among the "top ten" results in the search engines requires very high link popularity based on the number of external Web pages linked to a page.
In order to ensure Axigen's presence in very targeted sites such as main shareware/ trialware archives, we developed the software PAD file, a mandatory request for almost any directory. We also made the first submissions to software archives on behalf of our client.
- Online payment system for visitors to quickly and easily purchase Axigen
We also provided specific recommendations on how to improve the Axigen website usability, for visitors to easily find and download the exact product they needed.
From Axigen's launch date in October 2005 we have been providing regular reports on orders, search engine position and shareware directory listing, search engine optimization, Internet marketing plans and tools designed to help our client better manage and drive their business online.
Results
- Axigen is present in the most important software and shareware directories. In a short period of time they achieved a good web presence which is increasing every day. Running a search on Google, the most popular search-engine, brings up a large number of pages referencing the name of the product, and shows it posted in all major software directories and catalogs on the internet.
- Even though the software has been recently launched (6 months before this study was drafted), our efforts to make the product visible all over the web were effective and we continue to increase their online visibility daily. Increased traffic and exposure generated sales, partnerships and downloads from customers World wide. After six months, sales had increased by a staggering 500%!
Client feedback
Oana Bornaz, CEO Axigen
How Avangate can help you
Avangate is an e-Commerce platform for electronic software distribution, providing all the tools and expertise you need to accept payments online, optimize the sales process and increase your visibility on the Worldwide Web.
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