Channel Manager Case Study – BitDefender

BitDefender Case Study

Avangate Channel Manager success story

Software: Antivirus security software

Site: www.bitdefender.com
Download the PDF version (1 MB)

BitDefender, the creator of one of the industry's fastest and most effective lines of internationally certified security software, provides security solutions to satisfy the protection requirements of today's computing environment, delivering effective threat management for tens of millions of home and corporate users across the globe.

This case study shows how BitDefender leveraged the Avangate Channel Manager solution from Avangate to achieve visibility over all revenue types and manage the distribution network efficiently, with the aim to increase business efficiency, customer satisfaction and the ability to compete on the global market.

The software company was confronted with the following issues:

• Inadequate Software License Inventory - lack of control over sold licenses, lost revenue, inability to correctly forecast future sales, little understanding of revenue by customer type  B2B vs. B2C and no centralized reporting;
• Poor Enforcement of Commercial Policies - not possible to implement promotional campaigns to all partners, at the same time, no shared recorded history of partner relationships);
• Time Consuming Routine Operations - slow response time to partners’ requests and a significant workload for channel managers, primarily due to routine tasks.

Find out how BitDefender leveraged the Avangate Channel Manager solution from Avangate to achieve real-time visibility over all revenue types, manage the distribution network efficiently and, moreover, to double their distribution network within the first year of deployment - download the full PDF version of the case study!

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