Solid Increase in Sales: from Start-Up to Established Company

Singular Software Case Study

Solid Increase in Sales: from Start-Up to Established Company

The Client

Company: Singular Software
Software: The Canadian based company creates software for producers of audio and video content to help them work faster and have more fun. The products use sophisticated media analysis to synchronize audio and video recordings without the need for timecode, clappers or any special preparation. They are used by everyone from high-end professionals to enthusiastic hobbyists to create multi-camera, dual-system audio and many other kinds of productions that employ several recording devices.

Background Singular Software Online sales

Singular Software started selling software online with Avangate as eCommerce partner in May 2009.
Avangate provided a feature rich eCommerce platform as well as added value through custom advice and support on software sales and platform utilization for the client to leverage Avangate’s capabilities and services.

Objectives

Selling software successfully online with the minimum of internal resources involved in operational tasks. Outsourcing of shopper support & all ecommerce related issues.

Results & Benefits

Avangate helped us scale very smoothly. At the growth rate we’ve had we would have run out of resources.

Singular Software noted a staggering 121% month-on-month increase in sales since May 2009, with a 110% month-on-month increase during April 2010 – March 2011.

We’re focused on the product – is the product right for the customer, is the price right and so on. At the same time, it’s great to see a 9.5% increase in the shopping cart conversion rate generated by Avangate which in turn helps sales grow without efforts our own behalf

Following various platform improvements, the shopping cart conversion rate increased with 9.5 percentage points - from 23.7% in 2010 to 33.2% in March 2011. Some of the implementations that directly affected the conversion rate for Singular Software included several new payment methods and ordering interface languages, additional display and billing currencies, improvements in the display of the payment methods in the cart.

Quality of support is amazing – we are really impressed with Avangate.

Avangate facilitated Singular Software’s growth, providing dedicated account management and all the support needed to respond to a massive increase in order volume, including 24x7 multi language shopper support.

Our philosophy is to do the things that we are good at and outsource everything else. We wanted the online store to be managed by somebody else so we don’t have to deal with credit cards issues, taxes, payments, reporting and all the support related to this.

Bruce Sharpe President and CEO - Singular Software - www.singularsoftware.com

How Avangate Can Help You If you would like to find out how we can help your company sell software successfully online as
well as offline, do not hesitate to contact us at info@avangate.com, call +31 20 890 8080 or request a demo online.

Next Steps

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Avangate Case Study – Singular Software

Singular Software Case Study

Solid Increase in Sales: from Start-Up to Established Company