Avangate Case Study - RSJoomla!
RSJoomla! Case Study
Shopping cart optimization success story
Software: Adds-ons for Joomla!, an open source content management system platform for publishing content on the web
Site: www.rsjoomla.com
Download the PDF version (1 MB) 
RSJoomla! is a young and dynamic software company, founded in 2007. Their goal is to create valuable resources for the Joomla! Community and their philosophy is simple RS = Really Simple.
Apart from the leading product RSForm!, RSJoomla offers a whole suite of Joomla! Extentions.
Background 
In April 2009, RSJoomla! chose Avangate as partner for online sales.
Besides a full featured eCommerce platform, Avangate provided added value through custom advice and support on software sales and platform utilization for the client to fully leverage Avangate’s capabilities and services.
Results did not take long to show up. RSJoomla! online sales constantly grew since the client started selling software with Avangate.
The Challenge
The Avangate Account Development Team set as target to help RSJoomla! maximize ROI even further by increasing online sales without raising marketing budgets.
Solution
Shopping cart optimization
An optimization project on RSJoomla!'s shopping cart was initiated by Avangate in January 2010. Based on results of previous research, the RSJoomla! shopping cart was set on a one page check-out flow. Plus, several design enhancements were made, in line with the look and feel of the RSJoomla! website:
Next, using A/B testing, a new optimization campaign was started in February 2010, aiming to test the new layout with two additional elements during one month:
- The Avangate widget
- A customer testimonial
The Avangate widget answers a very simple question - Who is Avangate? The purpose of this widget is to let people know, without having to leave the shopping cart, that they are buying from a secure third party.
The information is shown only to users interested in learning about Avangate (they click on the link), while the rest of them are not being disturbed from the buying process.
The Avangate team introduced and tested the Avangate widget for the first time in a live environment.
The customer testimonial had not been yet displayed in the RSJoomla! cart and the A/B testing campaign was the right time to try it. RSJoomla! had plenty of Joomla! aficionados who had provided positive comments about the company’s products, it was just a matter of introducing some extra code.
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| Initial cart template | Winning template: 18% increase in sales conversion |
Results
Campaign results were impressive: both the Avangate widget and the shopper testimonial had a positive impact on the buying process.
Following optimization, the RSJoomla! shopping cart conversion rate grew from 40.4% to 47.7%, which translated into an 18% increase in sales conversion during one month only.
Benefits
- 18% increase in sales conversion rate & significant increase in actual sales
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Improved customer satisfaction:
- Who is Avangate widget assures customers of security issues
- Customer testimonials boost credibility
- No financial effort: increase in sales and customer satisfaction obtained without raising marketing budgets; consultancy and implementation done by Avangate
Wrapping up
- Besides the value of layout and general design of the shopping cart, the project shows how shopper testimonials and additional security explanations can have a major impact on conversion rates and sales
- Avangate offers advanced shopping cart customization and optimization capabilities and services, allowing vendors to increase online sales and control their business
How Avangate Can Help You
Avangate provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in selling their products over the Internet and efficiently managing a distribution network.
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Alexandru Lamba CEO - RSJoomla - www.rsjoomla.com
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