AVS4You Success Story

AVS4You Case Study

Avangate Helps Boost AVS4You Western European Software Sales by 40%

Founded in 2004, Online Media Technologies develops AVS4You - award-winning, innovative video and audio software solutions for millions of end-users and professional developers worldwide.

This case study shows the importance of localization, optimization and testing for a successful ecommerce operation, as well as the positive impact on the bottom line that was achieved.

The AVS4You approach of gradual testing and optimization using pilot projects for different regions/ microsites/ currencies etc. is recommended, minimizing risk and improving efficiencies.
Beyond these technical aspects, it is essential to emphasize how important it is for the ecommerce provider to understand the client’s business and to provide solid expertise in ecommerce.
Through the voice of the dedicated account executive, Avangate know-how and suggestions made a real difference to AV4You ecommerce activity, level of customer service and ultimately the bottom line.

Results in a nutshell:

• A/B testing against a competitive cart - Avangate performed better, with conversion rates 5% higher for Germany and 4% for France. 30% decrease in abandon rates.


• Change of ordering flow & cart ownership - from 3 steps (Step 1 on AVS pages/ Steps 2, 3 on Avangate secure pages) to 1 step exclusively on Avangate secure pages.
  Results: 14% increase in sales volumes (pilot project: France).


• Localized prices - exact match between the price displayed on the vendor's website and the price displayed in the Avangate cart (before tax).
  Results: 40% increase in sales volumes for France and 20% increase for Germany.

Want to learn more? Download the full case study here.